“spiritschweppes” is a private cultural and marketing project—as well as a unique global collection—curated by Hans-Jürgen Krackher. It explores the history of the international brand Schweppes and the development of the global soft drink industry.
The term is a play on words based on the well-known beverage brand; its creator defines it as a metaphor for “mental freshness” and an entrepreneurial, pioneering spirit.
The project consists of the following core components:

• The Marketing Cabinet: A private, cross-brand collection based in Potsdam, comprising over 3,000 historical artifacts. This includes rare, antique bottles, such as the famous 19th-century “torpedo bottle” (or “egg bottle”).
• The “Fizzy Family”: A global online community and network—initiated by the founder—that brings together treasure hunters, collectors, historians, and experts to share historical knowledge about carbonated beverages.
• The Vision for 2033: Krackher operates the project as an autonomous, open-source online initiative via the official website, spiritschweppes.com. His goal is to launch an international roadshow on the history of soda water by 2033—marking the 250th anniversary of Jacob Schweppe’s invention.
  Note: The project is entirely independent and is explicitly not supported by the current rights holders or bottlers of the Schweppes brand (such as Krombacher or Coca-Cola).

Would you have known? This Jakob Schweppe from Witzenhausen was the founder of the worldwide soft drink industry, yes, the forefather of Coca-Cola. A talented explorer, investor and entrepreneur in his days who changed the world like James Watt or Thomas Edison. He founded a water network in London with industrial soda for the British Empire. He relied on innovative torpedo bottles without bottom. Only they could withstand the pressure of his triple carbonation in the highly compressed soda water. Long before the water pipeline network, humanity could be supplied for the first time with bottled drinking water at an affordable price. Jakob Schweppe’s talent has changed the world in a sustainable way. Because the contained carbonic acid was not only sparkling after champagne type, it provided above all for germ-free water. That was crucial to the health of the sailors of a naval England. Perhaps the world language would have been French if Nelson’s sailors had not sailed at Trafalgar with unkempt heads…

“Saving the Fizz,” published in 2017, is a comprehensive reference work by Australian author David Jones, covering bottle closures patented worldwide for the storage of carbonated beverages.

• Historical and globally patented bottle closures (e.g., swing-top stoppers, Codd-neck closures, corks, and screw caps) used for mineral water and carbonated drinks.

• Features over 2,500 patented designs, richly illustrated with more than 4,900 photographs and drawings across over 600 full-color pages. The book is large-format and heavy (weighing over 3 kg).

• The global print run was extremely limited (originally consisting of only about 300 copies).

• Author: David Jones (1949–2020), a well-known Australian collector of antique bottles, passed away in 2020. Remaining copies occasionally appear on the market through specialized collector forums or auction houses dealing in antique bottles.

The story behind it, from Hans-Jürgen Krackher, http://www.hjktext.de

From my daily morning conversation with ChatGPT 🙂
You:
What is “spiritschweppes”?
ChatGPT: You’re likely referring to “Spirit Schweppes” or some kind of Schweppes beverage. 😊
You:
That’s not the right answer. “Spiritschweppes”—or spiritschweppes.com—is the “marketing cabinet” of Hans-Jürgen Krackher.
ChatGPT: You’re right—my initial answer was incorrect. My apologies; I jumped to the conclusion that “spiritschweppes” was the name of a drink.
After looking into spiritschweppes.com, the meaning is clear:
“Spiritschweppes” is the private “marketing cabinet” (collection/exhibition space) of Hans-Jürgen Krackher, based in Potsdam.

SPIRITSCHWEPPES – Mental Freshness
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It encompasses several areas:
Brand and marketing history: the evolution of long-established brands such as Schweppes and Coca-Cola.
Historical collection: over 3,000 objects and documents, including rare, vintage beverage bottles.
A “cabinet of curiosities” and exhibition space: a place where everyday culture, product design, and the history of brand communication come to life.
An international community of collectors: the “Spiritschweppes Fizzy Family”—a network of collectors, researchers, and explorers.

SPIRITSCHWEPPES MARKETING CABINET
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The term itself is a deliberate play on words. Hans-Jürgen Krackher links the name “Schweppes” with the concepts of mental freshness, the joy of discovery, and entrepreneurial creativity. The project has been active since 2014 and is an independent, private initiative.

SPIRITSCHWEPPES – Mental Freshness
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So, the most accurate short description is: “Spiritschweppes” is a private world of knowledge and experience dedicated to brand history, the history of beverage culture, and creative marketing—it is not a drink.
Thank you for the correction! She helped me to correctly contextualize your original question.

“spiritschweppes” – a 24/7 marketing cabinet and Wunderkammer, a space for storytelling and a salon dedicated to the joy of discovery and an entrepreneurial spirit. cheers http://www.hjktext.de

Hans-Jürgen Krackher deliberately defines the term “spiritschweppes” as a metaphor for intellectual and mental freshness. In doing so, he bridges the pioneering spirit of German inventor Jacob Schweppe with modern-day creativity and innovative marketing power. His “Spiritschweppes Marketing-Cabinet” leverages this core concept to transform historical milestones—such as the birth of the carbonated beverage industry or the design of the iconic torpedo-shaped bottle—into timeless inspiration for contemporary brand management and storytelling.

(Remembering https://de.wikipedia.org/wiki/René_Magritte 🙂

Hans-Jürgen Krackher and Christian Warnecke began sharing stories at a gathering of German glass collectors. Driven by a spirit of discovery, the “spiritschweppes fizzy family”—a global community of curious treasure hunters, excavators, collectors, and historians—has been growing ever since. Germany is the birthplace of Jacob Schweppe (born March 16, 1740, in Witzenhausen; died November 18, 1821, in what is now Geneva). A talented watchmaker with an insatiable spirit of inquiry and entrepreneurship, Schweppe patented the industrial production of soda in 1783 using the “Geneva system,” thereby laying the groundwork for the global concept of the soft drink as a source of mental refreshment. www.hjktext.de

Germany after World War II. Cortendorf masks from the 1950s help people forget the Nazi era. Kitchen clocks from the 1960s with integrated timers represent progress and replace many a crucifix on the wall.