SIMPLE IDEAS; THAT CHANGE THE WORLD. Jacob Schweppe’s lying eggbottle kept the cork moist and secured the pressure for the world’s first soda soft drink. The document bag with glasses attached is an ingenious protective shield in times of the pandemic (seen on the web, staged in my marketingcabinet) Stay fizzy and strong.
With my collection spiritschweppes.com I would like to draw your attention to the World Water Day, to which the United Nations calls every year. In 2020, the motto is “Water and Climate Change”. This is to show how closely the topics of water, nature and climate change are linked.
Benjamin Franklin already said in the 18th century: “In wine, there is wisdom. In beer, there is freedom. In water, there is bacteria.“ Like no other product of humanity, global beverage brands have shown the way. With hygienic drinking water, innovatively packaged at an affordable price.
SPA 18c global shipping of sprkling spring water in glass bottles as a remedy. SELTERS 19c global shipment of natural mineral water as a soft drink. SCHWEPPES 19c global production of artificial mineral water as a soda soft drink. COCA COLA 20c global soft drink production at an affordable price of 5 cents. The technical development of the beverage bottle is of central importance for the supply of human beings with safe and inexpensive drinks. The development of the plastic bottle takes drastic responsibility for producers and consumers today.
Press response to Germany’s largest glass gathering meeting in Hessisch Oldendorf on February 16, 2020. My “empty-bottles-storytellung-case” was mentioned with the story of Coca Cola: Spa, Selters, Schweppes, Coca Mariani – up to a Coca Cola hobbleskirt with full content from 1915. So not only older people with even older bottles had fun, but (according to the English example!) also curious young families
My original, not the millionst reproduction of the icon of advertising: Vin Mariani, the european brand, which inspired Coca Cola. As a lithograph by Jules Cheret in 1894. My original. This is a Paris newspaper insert from 1895. Torn through the ages, but not landed in the trash. Somebody put the fragile newsprint on a canvas at some point, and so the fragile lady has been preserved for me. The motif of the dancing Mademouiselle, tipsy with cocaine and alcohol, became the epitome of the Belle Epoque. The campaign is a milestone, Vin Mariani is considered the inventor of modern advertising. The recipe for Mariani was copied by Pemberton for French Coca Wine, and 1915 Coca Colas hobbleskirt was born in USA, the most famous bottle in the world.
The cocaine extracted from the leaves of the South American coca bush was certainly the inspiration for the cradle of success. The Spanish conquerors had observed that the Indians chewed coca leaves to curb hunger and overcome fatigue. The French pharmacist Angelo Mariani from Corsica used this knowledge in the mid-19th century and mixed coca extract into wine. The “Vin Mariani” named after him soon enjoyed great popularity.
At the time, Émile Zola, Jules Verne and Henrik Ibsen were as enthusiastic about this potent drug as the composer Charles Gounod or the actress Sarah Bernhardt. Thomas Edison was inspired by the “Vin Mariani”, the Queen, the Tsar and three Popes enjoyed it to the fullest. One of them, Pope Leo XIII, was so taken with the cocaine-alcohol mixture that he awarded Mariani a gold medal. In Germany, even the military was listening. In 1886, the Allgemeine Allgemeine Zeitung recommended coca wine as a “new food supply in this year’s maneuver”.
And just like every successful product, the “Vin Mariani” soon found a copycat: The American John Stith Pemberton, a morphine-dependent pharmacist, produced a similar mixture around 1880 and sold it as “Pemberton’s French Wine Coca”. The wine-containing product soon encountered the growing resistance of the American abstainer movement. At the time, however, cocaine had a good reputation, it was supposed to cure alcoholism. So Pemberton omitted the controversial alcohol, created a cocaine drink without wine and called it “Coca-Cola”. He consistently advertised his creation as “functional food”: Coca-Cola was “a valuable brain food that could cure all possible nervous symptoms: nervous headaches, neuralgia, hysteria and melancholy”.
The most important ingredient in Coca-Cola was cocaine at the time. It is hardly surprising that the company soon had many loyal customers who were eagerly awaiting the next delivery of their tonic. The caffeine-containing cola nuts, which form the second part of the product name, probably didn’t contain anything, but they were good for advertising because they were said to have similarly positive health effects as today’s multivitamin juices. The manufacturer preferred to get the caffeine from the Darmstadt-based pharmaceutical company Merck.
When cocaine was banned, it appeared that Coca-Cola, the health potion, was over. In order not to change the taste, coca leaves were used from 1903, but the cocaine had been withdrawn beforehand. However, the old target group broke away and a new one was urgently needed. Now the advertisement targeted young people who were attracted to the continuing smell of the forbidden that surrounded Coca-Cola. This was the birth of a refreshing drink that became a worldwide success even without alcohol and cocaine.
Taken from: Pollmer, Warmuth: Encyclopedia of Popular Food Errors. Piper publishing house 2002
My marketing cabinet spiritschweppes.com is all about innovation, entrepreneurship and global success – illustrated by examples of historical water marketing. The international trade magazine ABC Antique Bottle Collector from the summer of 2019 has dedicated a four-page article to the section “Aqua Mirabilis – Waters with effects”. Thanks to early-glass expert Mark Nightingale, http://www.antiquebottlecollector.com
“The mother of Coca-Cola”
Brand care is usually the sole responsibility of the company. In the case of Schweppes, a private citizen has taken on the task. A home visit.
Text: Jens Bergmann
Illustration: Manu Burghart
Hans-Jürgen Krackher serves homemade apple and ginger lemonade in his old apartment in Potsdam. Limo von Schweppes is not his thing – but the brand has done it to him. So much so that the 67-year-old has set up a museum with him. The exhibits include the first bottles in which Jacob Schweppe (1740-1821) filled soda water. They have an arched bottom to withstand carbonic acid pressure and are called Egg Bottles because of their shape. A stoneware specimen is Krackher’s pride; There are only five of them worldwide. So far, he has invested “a six-figure sum” in his “Wunderkammer”. “Dr. h.c. Schweppes “, as he likes to call himself, also runs the website spiritschweppes.com as well as two profile pages on Pinterest.
His mission began in 2014. At that time, the advertisers, who had long been active in the beverage industry, were commissioned by Schweppes GmbH, which belongs to the Krombacher brewery, to research the history of the brand. The Siegerländer own in this country the rights. One reason for the order: A naughty competitor had stepped on the plan. In 2010, a Berlin-based company launched the soft drink brand named after the British pharmacist Thomas Henry (1734-1816) – with a seemingly long tradition. Especially the tonic water of the newcomer became a success thanks to the gin wave, which is also based on fantastic stories, although it is more expensive than that of Schweppes, the inventor of this drink.
Krackher researched – and was fascinated by Jacob Schweppe. He delivered his work to the client, which he enlightened, inter alia, on the first name of the entrepreneur: this was for years incorrectly named by the company Johann Jacob Schweppe. With Krackher’s report, the collaboration ended in his grief. He would have liked to become an official brand ambassador. Schweppes, according to his credo, must advertise much more strongly with his unique story. And need a place where this story can be experienced through original pieces. So he tackled the matter as a lone fighter.
He talks tirelessly about his topic. Jacob Schweppe, born in Witzenhausen, North Hesse, made his career as a jeweler in Geneva in the 1770s and was interested in technical innovations. One made it possible to aerate water and make it so durable. Clean drinking water was rare, which is why many people swallowed rough amounts of alcohol as a germ-free alternative. Recognizing the potential of soda water, Schweppe developed an industrial manufacturing process with partners and entered production in London on a grand scale in 1783 – the Schweppes brand was born. The transport problem he solved with the egg-shaped bottles.
The company made its breakthrough in 1851, when it was exclusively able to supply visitors to the London World’s Fair. Schweppes soda water spread throughout the British Empire. In 1870, the quinine-containing tonic water was introduced, which was to serve in the colonies of malaria prophylaxis. So Schweppes became the first global soft drink brand – referring to “the mother of Coca-Cola” (Krackher).
Later Schweppes passed through several hands and today belongs to various corporations, in many countries this is the Coca-Cola Company. Owner of Schweppes Europe is the Japanese company Suntory, which has granted licenses to some beverage manufacturers. Not ideal for the care of a global brand. But also a chance for the volunteer brand ambassador Krackher.
Do the Krombacher brewery interfere with its unauthorized activities? “Not at all,” says Franz-Josef Weihrauch, spokesman for the company. At a cooperation but “currently not thought”. Meanwhile Krackher puts his hopes on the Japanese company Suntory, whom he wants to persuade to a roadshow on the occasion of the 250th anniversary of the brand in 2033. There is no way around his pieces, because: “I have the most important collection.” —
DIGGING THE FIZZY “4 S” BEFORE COCA COLA
01 SPA NO 1 natural mineral water, Belgium, from the early 18c, first traded worldwide north of the Alps in free-blown glass bottles with cork closure.
02 SELTERS NO 1 natural mineral water, 18./19. Century. From source-rich areas in Germany as later Apollinaris worldwide in clay pitchers with leather / tar secured cork closure distributed.
03 J. SCHWEPPE NO 1 approx. 1830 industrially produced mineral water, until ca. 1910 eggbottles with Blop-Top. The World’s First Marked Soft Drink Bottle,, Company Address Margaret Street, London. J.Schweppe & Co. will be at the Great Exhibition 1851 in London with the creation of a giant soda fountain known worldwide as a fizzy soft drink.
04 SINALCO NO 1 = “sine alcohole” since 1907 with clip closure and natural fruit essences is growing into the leading soft drink brand in continental Europe and overseas. Coca Cola is in the process of turning the switch from soda fountain to bottle: ” Drink Coca Cola in Bottles “
COCA COLA benefits from these 4 pioneers. In CC Soda-Fontains and from 1915 worldwide uniform in the Hobbleskirt bottle, CC becomes an affordable soft drink for 5 cents for humanity. The industrial bottle production (Owens since 1903) the invention of the Crown cork (W.Painter 1892) and not least the invention of the cooling units by Linde (1873) made the mark around 1900 to the ingenious start-up and the most well-known mark of our time (despite Apple) until today.