Issue from Germanys leading marketing journal brand eins 09 2018: a portrait of my project spiritschweppes – focussing private engagement in storytelling global fizzy marketing. (translated by google)
“The mother of Coca-Cola”
Brand care is usually the sole responsibility of the company. In the case of Schweppes, a private citizen has taken on the task. A home visit.
Text: Jens Bergmann
Illustration: Manu Burghart
• Hans-Jürgen Krackher serves homemade apple and ginger lemonade in his apartment building in Potsdam. Limo von Schweppes is not his thing – but the brand has done it to him. So much so that the 67-year-old has set up a museum with him. The exhibits include the first bottles in which Jacob Schweppe (1740-1821) filled soda water. They have an arched bottom to withstand carbonic acid pressure and are called Egg Bottles because of their shape. A stoneware specimen is Krackher’s pride; There are only five of them worldwide. So far, he has invested “a six-figure sum” in his “Wunderkammer”. “Dr. h.c. Schweppes “, as he likes to call himself, also runs the website spiritschweppes.com and two profile pages on Pinterest.
His mission began in 2014. At that time, the advertisers, who had been working for the beverage industry for a long time, were commissioned by Schweppes GmbH, which belongs to the Krombacher brewery, to research the history of the brand. The Siegerländer own in this country the rights. One reason for the order: A naughty competitor had stepped on the plan. In 2010, a Berlin-based company had launched the soft drink brand named after the British pharmacist Thomas Henry (1734-1816) – with a seemingly long tradition. Above all, the newcomer’s tonic water has become a success thanks to the gin wave, which is also based on fantastic stories, although it is more expensive than that of Schweppes, the inventors of this drink.
Krackher researched – and was fascinated by Jacob Schweppe. He delivered his work to the client, which he enlightened, inter alia, on the first name of the entrepreneur: this was for years incorrectly named by the company Johann Jacob Schweppe. With Krackher’s report, the collaboration ended in his grief. He would have liked to become an official brand ambassador. Schweppes, according to his credo, must advertise much more strongly with his unique story. And need a place where this story can be experienced with original pieces. So he tackled the matter as a lone fighter.
He tirelessly talks about his topic. Jacob Schweppe, born in Witzenhausen, North Hesse, made his career as a jeweler in Geneva in the 1770s and was interested in technical innovations. One made it possible to aerate water and make it so durable. Clean drinking water was rare, which is why many people swallowed rough amounts of alcohol as a germ-free alternative. Recognizing the potential of soda water, Schweppe developed an industrial manufacturing process with partners and entered production in London on a grand scale in 1783 – the Schweppes brand was born. The transport problem he solved with the egg-shaped bottles.
The company achieved its breakthrough in 1851, when it was exclusively able to supply visitors to the London World’s Fair. Schweppes soda water spread throughout the British Empire. In 1870, the quinine-containing tonic water was introduced, which was to serve in the colonies of malaria prophylaxis. So Schweppes became the first global soft drink brand – referring to “the mother of Coca-Cola” (Krackher).
Later Schweppes passed through several hands and today belongs to various corporations, in many countries this is the Coca-Cola Company. Owner of Schweppes Europe is the Japanese company Suntory, which has granted licenses to some beverage manufacturers. Not ideal for the care of a global brand. But also a chance for the volunteer brand ambassador Krackher.
Do the Krombacher brewery interfere with its unauthorized activities? “Not at all,” says Franz-Josef Weihrauch, spokesman for the company. At a cooperation but “currently not thought”. Meanwhile Krackher puts his hopes on the Japanese company Suntory, whom he wants to persuade to a roadshow on the occasion of the 250th anniversary of the brand in 2033. There is no way around his pieces, because: “I have the most important collection.” —
A brand suggesting to be the pioneer: “Thomas Henry, gentleman and first mover since 1773”. (Schweppes claims his Geneva-Patent for aerated waters 1783) Fact is: labeled on the bottle is William Henry, https://www.britannica.com/biography/William-Henry For marketing uses, he’s looking sexier than his father. As a pharmacist, Thomas Henry was famous in producing HENRYs MAGNESIA, later on he sells aerated waters over the counter. https://en.wikipedia.org/wiki/Thomas_Henry_(apothecary) The question is: does anyone know a bottle or a document to identify Thomas Henrys aerated waters?
Thank you John Ault for your great input.
The softdrinkstory of Jacob Schweppe: open source since 2014 at spritschweppes.com . The video for Jacob Schweppe: inspired by spiritschweppes.com, produced for Schweppes Belgium/Europe in 2017. And last, but not least: Schweppes Shanghai covered the video from Europe for China. Jacob Schweppe, born in Germany 1740, inventor of the softdrink industry 1783, open source at spritschwepps.com since 2014, revived in Belgium 2017, today lifestyle in China. CHEERS 🙂
Mein Beruf und Thema: Marketing. Das ist Forschung, Innovation und Unternehmergeist. Prickelnd beschrieben mit: spiritschweppes –digging to the roots of marketing. Die Marke Coca Cola steht dafür als Inbegriff. Meine Forschungen haben ergeben: Schweppes von 1783 ist die Mutter der Weltmarke, Selters und Spa sind die nächsten Verwandten. Ich bin dabei, die spannende Geschichte des erfrischenden Wassers zu schreiben – Wasserträger, Medikusse, Bakteriologen und Glasmacher gehören dazu wie die Erfindung der Flasche und der Wasserleitung.Als seniorer Markenmacher, http://www.hjktext.de Forscher und Sammler, investiere ich seit 2014 in ein privates Marketing-Cabinet. Es zeigt die historische Entwicklung des Markenartikels, dargestellt am Beispiel der Erfrischungsgetränke. Denn seit Menschengedenken verkörpert sprudelndes Wasser, aufwändig verpackt, den klassischen Mehrwert.Nicht zuletzt war der Deutsche Jacob Schweppe, geboren 1740 in Witzenhausen, der Begründer der globalen Softdrink-Industrie. Schweppe´s Eggbottle, die Crystal-Fountain zur ersten Weltausstellung 1851 – sie gehören zu den Meilensteinen des Industriezeitalters und schreiben Marketing-Geschichte: Als Wegbereiter der bekanntesten Konsum-Marke der Welt, Coca Cola.Im Fokus des Marketing-Cabinets stehen die ersten globalen Marken seit dem 17.Jahrhundert wie Spa, Niederelters, Struve, Sinalco, Schweppes, Coca Cola – eingebettet in Zeitgeschichte und Alltagskultur. Gemeinsam mit meinem Hamburger Sammlerfreund Christian Warnecke (Guinness Book of Records), verfügen wir u.a. über die weltweit umfassendste Case-History zur Marke Schweppes. Von der ersten Steingutflasche bis zur Dose, Werbung, Dokumenten und Zeitzeugen vom 18. Jahrhundert bis heute.**Schweppes, seit 1792 aus England positioniert, wurde 1986 an national produzierende Konzessionäre verkauft. Die Marke selbst gehört heute dem japanischen Unternehmen Suntory. Es existiert weder ein öffentliches Archiv noch ein zentraler Erinnerungsort (wie das Coca Cola-Museum in Atlanta). Meine Mission ist es, zum 250. Geburtstag der Weltmarke (2033), die Soda-Story “SPIRITSCHWEPPES©” auf die Räder zu stellen. Als internationale Roadshow, logistisch wie der Coca Cola Weihnachts-Truck.spiritschweppes.com wurde 2014 eigeninitiativ ins Leben gerufen. Als Online-Projekt ist es autonom und open source. Meine private Sammlung, ein Marketing-Cabinet aus allen Kontinenten, ist markenübergreifend und dürfte weltweit einzigartig sein. Von Krombacher (Produzent Schweppes Deutschland) oder anderen Unternehmen, erhält spiritschweppes keinerlei Unterstützung.Und jetzt geht es für den Rest der Welt in Englisch weiter 🙂
My cabinet is (hopefully) unique worldwide and became possible with ebay, sales and lively conversations with experts, diggers, divers and collectors in their continents and oceans. Displayed are historical milestones and documents of fizzy marketing. Rare and unique in compilation – a storytelling and experience, dedicated to people with passion in every profession all over the world.
Here is my warmly invitation to visit Potsdam/Berlin. For information please contact email@example.com
Dedicated to fizzy people: scroll the story of marketing by digging to the roots of Coca Cola
GLASBLOWERS HELL. Owens Bottle Machine 1903 could produce glass bottles at a rate of 240 per minute and reduce labor costs by 80%.
(only?) existing oil painting by the bohemian Artist Jan Kreutz, 1897 – 1979. Hot stuff into my archive and marketing cabinets – You Are Invited!
Digging to the roots of global refreshment – Coca Colas hobbleskirt bottle is the most known brand of the world. And Jacob Schweppe´s entrepreneurship in aerated waters is the forerunner since 1783. Global milestones before: Spa and Selters.
Great issue on Collectors Weekly ref. Schweppes, one of the most important forerunners of Coca Cola. https://www.collectorsweekly.com/articles/the-toxic-history-of-soda-pop/
Telling the story of fizzy soft drinks through the centuries is my passion. a Rimowa travel suitcase is filled with objects through 2000 years, from roman glass up to the victorian dumps. the video is produced at the Potsdam Museum in November 2017,
SODA WATER : UNDER PRESSURE. Click the video storytelling to the book SAVING THE FIZZ, David Jones bible of the evolution by patented bottle closures since the humble cork.
Since October 2017, Schweppes marketing Europe/Belgium and Krombacher/Germany remember their unique selling personality of the brand – the softdrink story of mental refreshment, inspired by Jacob Schweppe since 1783. comments in competence:
Schweppes Story “Berlin Babylon”, 1920 ies…
ADVENT RIDDLE: discover the milestones of marketing design. f.l. pumpkin bottle by GOD 0. schneewittchen-sarg by BRAUN 1956. eau de cologne by FARINA 1709. bartman-pitcher FRECHEN 16 C. hobble skirt bottle by ROOT GLASS COMPANY 1915. “soda” discovered by JOSEPH PRIESTLEY in 1772, patented by THWAITES 1799. schweppes fountain trade mark by GREAT EXHIBITION 1851. egg bottle made of glass, first find at the ROYAL GEORGE 1782, yawning cock by HJK 1986.
Nov 9th 2017 brand-new from Canada: the 100th jubilee ashtray. In 1799 Augustine Thwaites founded Thwaites’ Soda Water in Dublin. A London Globe article claims that this company was the first to patent and sell “Soda Water” under that name. (wikipedia)
Nov 8th 2017 Arrived today in Germany from downunder: a high-tech bottlestopper saving the fizz end of 19th century. APOLLINARIS answered the glass torpedoes with a very unusual item to save the fizz in stonie bottles. Due to its perishable nature, it has been lucky to survive. This bottle stopper has 2 wooden parts, separated by a rubber type material that expands upon screwing what looks like a brass handle down. item bought for spiritschweppes from Robert, Keilor,/Victoria, Australia.
Nov 7th 2017 100s of digging pics from New York City! Thanks so much for facebooking Maribelle Costes your great digging documents and storytelling with Scott Jordan. https://www.facebook.com/maribelle.costes Maribelle: “This was definitely a soda pit! There were 12 soda, mineral water and brown stout bottles. 3 ginger beers, 2 Genuine Essence, a french toilet water, a cylinder med, two Dr Porters, an Indian Cholagogue, laundry bluing, a seabury bluing, a free blown food jar, a flint glass flared lip smooth base med, and a pontiled flared lip med that held turpentine. Lots of beautiful shards, a rare painted and glazed marble, stone marbles, dolls and porcelain angels, and two cat skulls etc…
There are criers of course, those broken sodas and ginger beers from them whacking the necks off in the past, iron pontiled meds, a small demijohn, Cathedral pickles ales, and flasks. It’s to be expected. Overall, we classify this dig as KA all the way! A once in a lifetime dig for veteran diggers and a newbie like myself! It was such a fun dig and big thanks to Dan for his tenacity, his Thor like strength and his agreeable nature. And to Scott, my love for the last 5 years and friend for over 20 years! He enriched my life with this great hobby and I’m always learning more from him!”
“WATER IS THE ESSENCE OF LIVE – AND I CONTROLL IT” https://www.youtube.com/watch?v=4xT_iDK-hFA&t=18s Jacob Schweppes passion since 1783 for industrial aerated waters. The video is produced in 2017 from Schweppes Belgium, but never released. Artificial aerated waters in tradition of Spa and Selters. A product-innovation, exclusively filled in unique eggbottles, branded worldwide with Schweppes´ fountain since the Great Exhibition London in 1851. Created 100 years before Coca Cola. In my opinion its high time, to use the great source for storytelling the Schweppes Story as o global campaign (see the spot from China 2017 above). A time travel following the mission of Jacob Schweppe, one of the innovators and entrepreneurs of the industrial age. 1740 born in Witzenhausen, Germany.
Today, Schweppes since 1783 is a milestone for passionate innovation and sophisticated marketing worldwide.
Coca Cola, Guinness or Red Bull are similar brands. Contemporary museums, show-archives and event-centers are wide open for customer relationship.
But not any official archive or museum exists for the history of the brand, the Spirit of Schweppes.
So I established as a researcher and collector my private marketing-cabinet “spiritschweppes”. Virtual. Analog. Open Source.
It is private, independent and not supported by Schweppes (!).
You are welcome at the UNESCO World Heritage Potsdam. Alter Markt, historic centre of the town. Potsdam Museum illuminated, Museum Barberini, City Castle. http://www.potsdam-museum.de
After all, you are welcome at my private Museum. A little bit smaller, free entrance and contents, fizzy drinks included.
My Marketing-Cabinet “spiritschweppes” seems to be unique and wants to be an inspiring collection of fizzy pioneers . Displayed like a “wunderkammer” of the early practitioners of science in Europe, which formed collections in cabinets of curiosities with bits and pieces of art, natural history and antiquities. So me and my wife are researching and digging to the “roots of Coca Cola” worldwide, collecting the milestones and the knowledge of historical world brands and their spirits.
Is there any alternative beside blogging spritschweppes.com?
Listen to the music.
MY MISSION 2033
In 2033, I will be 82. Some years left to do a fizzy job: Schweppes on tour © – a worldwide roadshow for the 250th anniversary, celebrating the Spirit of Schweppes.
Cheers to the schweppervescent people, inspired by the spirit of Schweppes. Lets write the endless softdrink-story since 1783. In 2033, the german born Jacob Schweppe will have its 250th anniversary of introducing the modern softdrink. Nowadays, the idea of mental effervescence lost its authentic homelands, the British Empire. With helping hands my blog could start an exciting storytelling from the past into the future. The mission is a a worldwide roadshow for the 250th anniversary of Schweppes in 2033. From romain baths to redbull cans. From quacky apothecarys to magical drinks 🙂 Please contact me with your input, ideas and inspiring flashes.
me and collectors-friend Siegfried of http://www.imgueldenenarm.de/dauerausstellung/ my daughter Mareike
visitors from New Caledonia: my collectors-friend Franck https://www.facebook.com/My-old-bottles-396024227263958/ and his daughter Louisiane
visiting collectors friend Damian and his wife at his bottle museum, Mallorca/Spain
Cheers – you are welcome and thank you for your comments. Hans-Jürgen & Christian