“spiritschweppes”, AI´s voice

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Entertainment in AI mode: “spiritschweppes” is a private collecting, branding, and storytelling project by Hans-Jürgen Krackher from Potsdam that focuses intensively on the history, historic bottle shapes, and marketing milestones of the global brand Schweppes. The project can be summarized into the following core areas: The Marketing Cabinet: Krackher runs a digital archive and blog on the platform spiritschweppes.com. He describes this space as a self-contained “Marketing Cabinet.” Here, he documents the historical evolution of pioneering beverage brands from their origins to the present day. The “Fizzy Family”: A global community of passionate bottle collectors has formed under this name via social media channels such as the spiritschweppes Facebook page and Pinterest boards. Focus on Egg and Torpedo Bottles: A central focus of the collection is historic, rounded glass bottles (“Torpedo Bottles” or “Egg Bottles”). These were specially designed in the 19th century to require horizontal storage; this kept the corks moist and prevented the carbonation from escaping. The Big Anniversary: ​​The project’s overarching goal is to keep historical marketing knowledge alive and build momentum toward the Schweppes brand’s upcoming 250th anniversary in 2033. Schweppes was founded in Geneva in 1783 by the German watchmaker and silversmith Jacob Schweppe. Are you looking for specific historical content from the blog, or are you interested in the history of the original Schweppes brand and its products?

spiritschweppes´Pinterest sites.

https://uk.pinterest.com/spiri…/spiritschweppes-worldwide

https://uk.pinterest.com/spirit…/the-spirit-of-eggbottles

…and “spiritschweppes” is www.hjktext.de

Last man standing

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LAST MAN STANDING. A worker—likely at the London/Hendon plant—welded the “SCHWEPPES” lettering onto this sack truck, probably back in the 1930s. I brought it back from London-Gatwick as checked luggage, designated as a “golf caddy.” Authentic Schweppes factories have ceased to exist since the 1990s; today, most Schweppes beverages worldwide are produced by Coca-Cola or Pepsi, and in Germany by Krombacher Brewery. As one of the world’s oldest global brands, it deserves to live on in the hands of collectors—the “spiritschweppes´ fizzy family”—across the globe. www.hjktext.de

Congratulations on the 185th anniversary!

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Today, the A.S. Watson Group boasts the world’s largest portfolio of retail formats and brands, along with the most extensive global geographical footprint. The history of Watson’s Water began in Hong Kong in 1903. The company established its water division to provide the population with clean, safe bottled drinking water, as the public water supply at the time was considered impure.
The “Torpedo” bottle—bearing the inscription “A.S. WATSON & CO LTD • HONG KONG • CHINA & MANILA • TRADE MARK”—stands as a milestone in this history. https://www.youtube.com/watch?v=IZ6TolZi4Go The Watson Museum commemorates the opening of the first pharmacy in Hong Kong in 1841.

GLOBAL SPIRIT OF DISCOVERY — that is THE SPIRIT OF EGG BOTTLES.

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My experience today proves it. The current theme on the American collector site “HARDCORE” Bottle Collectors is pictorial bottles featuring “creatures.” As a friendly torpedo I post my English multi-location bottle from around 1890—marked “A.S. WATSON & CO LTD • HONG KONG • CHINA & MANILA • TRADE MARK”—in connection with this theme. While browsing, I come across Kristelmae Sierra. She happens to be selling the exact same, rather rare bottle today—all the way over in New Zealand! On my Pinterest board https://uk.pinterest.com/spirit…/the-spirit-of-eggbottles/, we appear as pins 8026 and 8027. Cheerzz from Potsdam/Germany to the worldwide “fizzy family” from http://www.hjktext.de

End of the workday, 5:00 PM CET.

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The steam engine facilitated the transition from artisanal manufacturing to mass production involving assembly-line workers. In the 19th century, innovative consumer products—such as gas-tight soda bottles, flavored toothpaste, and potent hair-growth tonics in tins—became pioneers of modern marketing. Today, these artifacts of that transformation are sought-after antiques worldwide. After all, the rise of mass production coincided with the emergence of the “throwaway society,” meaning most of these early branded products ended up in the trash.
It is the often-maligned metal detectorists and excavators who now dig for these imperishable treasures in riverbeds, early landfill sites, and hidden spots along old railway lines. While most of them make their discoveries in the ash and soil, I make mine online.


https://uk.pinterest.com/spiritschweppes/the-spirit-of-eggbottles/ What is the “Fizzy Family” on Pinterest all about? A vessel of some kind for transporting drinking water is arguably humanity’s most indispensable invention. Today, PET bottles are a ubiquitous part of global logistics—a fact to which our rivers and oceans can sadly attest. Among all the historical precursors, I have specialized in “torpedo bottles” and their history. My research concept: acting as a “Digital Digger” for my private marketing collection, I gather information about torpedo bottles and the people who owned them. The goal is to build a global community and deepen our collective knowledge. It is a somewhat lonely pursuit for the Fizzy Family, however, because real diggers prefer being out in nature to sitting in front of a screen. But thankfully, they do make an exception now and then.