Let your thoughts fly in my Wunderkammer of everyday culture, away from the everyday.
I, hjk for short, have worked in global marketing all my life and am now a collector, curator and storyteller with a penchant for philosophizing in beautiful Potsdam near Berlin.
I offer my private cabinet of wonders “spiritschweppes” as a space for spiritual flying. As a display depot, marketing cabinet or simply as a relaxed place of everyday culture away from the usual everyday life. A room for lively people, the Fizzy Family.
In the footsteps of the XXL brand Coca Cola, I put together the development of marketing, branded goods and finally: the garbage. This connection is significant for our time and retrospectively forward-looking 🙂
My collection presents historical exhibits from global brands of German origin. Keynotes are values and added value.
Shown using the example of Beiersdorf, Faber Castell, Maria Farina, Nestlé, Oetker or Schweppes.
So I live and work forever curious in the midst of a lively, worldwide “Fizzy Family”, inspired by the entrepreneurial spirit of the 18th/19th Century, the genetics of our time.
I openly offer the “spiritschweppes” experience to all interested parties, teachers and learners.
Personal visits, groups, salons and brainstorming sessions of up to 12 people are welcome by arrangement.
Hans-Jürgen Krackher-Nickel • firstname.lastname@example.org
TODAY, THE 18th NOVEMBER, THE DEUTSCHLANDFUNK (AND SPIRITSCHWEPPES) CHARGE THE 200TH ANNIVERSARY OF JACOB SCHWEPPE’S DEATH.
Inventors and the globalization of the soda. Out of curiosity, the Hessian silversmith Jacob Schweppe dealt with the production of artificial mineral water at the end of the 18th century. A global beverage brand bears his name 200 years after his death on November 18, 1821. “A little bit of pure soda dissolved in about half a liter of water and carbonated – for me there is no more effective remedy that is harmless of side effects can be taken. It helps against bladder stones when drunk once or twice a day and is sold by Jacob Schweppe at Number 8 King’s Street in London under the name ‘artificial seltzer water’. “Jacob Schweppe had waited a long time for this: that the doctors would notice him. And now, in 1794, none other than Erasmus Darwin, one of the most famous doctors in England, worked for him. Darwin knew God and the world, others would follow his advice, and Schweppe could say to himself: He had done everything right when, initially out of pure curiosity, he switched to the production of artificial mineral water.Chemist Joseph Priestley – the soda pioneerSchweppe, born in 1740 in Witzenhausen, Hesse, was a trained silversmith. He moved to Geneva in 1766, where he became a partner in a jewelry store. But that alone did not satisfy him, wrote Douglas A. Simmons in his book about the history of the beverage company founded by Jacob Schweppe. “On the side, Schweppe was an enthusiastic hobby researcher. He loved to rummage through the specialist literature and to reproduce experiments that were reported there. ”Around 1772 Schweppe came across an article by the English chemist Joseph Priestley, which he was particularly interested in. With the help of sulfuric acid and a calcareous solution, Priestley had succeeded for the first time in making water sparkle. As we know today, he added carbonic acid or carbon dioxide to the water – he himself still spoke of “fixed air”.In search of artificial healing waterThe water bubbled like the natural mineral waters used for medicinal purposes from ancient times, and Priestley had come to believe that an artificial mineral water that could be made bubbling with his method was on a par with natural mineral waters in terms of their medicinal properties might, if not even be superior. Schweppe followed Priestley’s experimental instructions, but was not satisfied with the result. So he built his own device with which he could exert a higher pressure and thereby pump even more carbon dioxide into his water. The more strongly the water gushed, the greater the healing effect must be – so the assumption. Quote “After all, the quality had improved significantly. And Schweppe was sorry to just throw away his water. He therefore suggested that the doctors give it to poorer patients free of charge, who might benefit from it. “Triumphant advance through the pharmacies. In 1783 Schweppe got a patent for his invention. In 1790 he founded his own company together with the mechanic Nicolas Paul and the pharmacist Henri-Albert Gosse. The in-house products were praised for their purity and consistent quality and sold in pharmacies – as a remedy for stomach and intestinal problems, kidney, bladder and gallbladder ailments and also bronchial catarrh.A table water like champagneIn 1792 Schweppe went to England to set up a company branch there. Because business was slow, the partners soon separated again. Schweppe stayed in London, where he finally managed to gain a foothold in the market, largely thanks to the support of prominent doctors such as Erasmus Darwin. In addition to his medicinal waters, Schweppe also had table water on offer, which some people, because it was so beautifully pearled, reminded them of champagne. In 1798 he sold three quarters of his company shares. Schweppe moved back to Geneva, where he died on November 18, 1821. In the period that followed, his company changed hands several times – and expanded. Since 1831, “J. Schweppe & Co. ”- the name had been retained – purveyor to the British Crown. Four years later, the company sold its first lemonade. In 1851, the owners at the time landed their greatest coup to date. They acquired the exclusive right to supply visitors to the World’s Fair in London with soft drinks – whereupon sales exploded. A huge mineral water fountain had been set up in the entrance hall of the Crystal Palace in Hyde Park. It still adorns the logo of the now global company.
By Irene Meichsner | 11/18/2021
Stay healthy, be fizzy. Cheers, 乾杯, Salute, 干杯, Nastrovje, चियर्स, CinCin, טשירז, Santé, في صحتك, Salud, चियर्स, Gejuig, Prost! spiritschweppes
Unlike Coca Cola, Schweppes from 1783, the oldest soft drink brand in the world, has no public museum or central archive. The private initiative spiritschweppes.com thanks all diggers, divers, collectors, experts and storytellers in all continents that unique exhibits and historical knowledge about one of the oldest world brands are preserved for future generations.
1st modern marketing for stimulation: Vin Mariani daily newspaper advertisement 1886, 1st industrial brand for fizzyness: J.Schweppe & Co soda 1832, 1st World Exhibition London 1851, 1st Black Penny stamp GB 1840, 1st Coca Wine 1863, 1st Coca Cola hobbleskirt bottle 1915, 1st CC & Pepsi cans since 1960ies. collection spiritschweppes
2.6.2021 : spiritschweppes 70th
Digging to the roots of Coca Cola: the first USP statement (Unique Selling Proposition) as a printed publication, framed in the 1890ies. Artwork by William Henry Hamilton Trood (1859-1899). Schweppes innovative eggshaped bottle with wired cork refreshed the victorian world with fizzy soda soft drinks in the 19th century. In the 20th century, Coca Cola became the most famous branded product worldwide.
I will take the time until 2033, the 250th anniversary. Then a worldwide Schweppes community will celebrate the birth of the fizzy grandma of Coca Cola. Unfortunately, the high stimulated grandpa Vin Mariani passed away 🙂 The main thing: Cheers – lets stay healthy with a fizzy spirit for a fizzy mind. Now you are invited to scroll through my private collection. PANTA RHEI, water and time, everything flows. The Pasteur Chamberland filter completes the picture. Time for endless conversations in my marketingcabinet and WUNDERKAMMER
THE “GRANDMOTHER” OF COCA COLA. https://spiritschweppes.com Until the end of the 19th century, German mineral fountains were export world champions in the worldwide shipping of natural mineral water. An army of regional potters in the Rhein / Lahn / Mosel area turned stoneware jugs in millions of copies. Both for the domestic “Selters” brands, as well as for the Dutch gin producers. But Joseph Priestley and Antoine de Lavoisier discovered the artificial production of carbon dioxide at the end of the 18th century. In 1783, the German Jacob Schweppe patented the “Geneva principle” in Switzerland, the serial production of artificial mineral water using compressor technology. In 1792 he went to England with it. The British Empires worldwide naval power had the greatest need for “acid” mineral water. Because instead of the sterilizing mixture with alcohol, it could ensure a germ-free water supply on months-long sea voyages. For this purpose, J.Schweppe & Co. produced ca. since 1800 eggshaped bottles made of earthenware and glass with a pointed bottom. It was used to derive the internal pressure. Because artificial “soda” water had multiple pressures as natural mineral water. In addition, the lying bottle kept the natural cork moist and therefore tight. The “plop” when opening was the proof for refreshing water enjoyment. At the first Great Exhibition https://en.wikipedia.org/wiki/Great_Exhibition in London1851, alcohol was prohibited as a precaution. J.Schweppe & Co. was the sole supplier of a non-alcoholic “soft” drink. Over 6 million visitors refreshed themselves with it and made Jacob Schweppes eggbottle worldwide the “mother” of Coca Colas hobble skirt from 1915.