The joy of discovery: spiritschweppes

A 1936 project for making the 2nd floor of the Eiffel Tower accessible by car. thanks to https://www.facebook.com/HistoricPhotographs

…and Jacob Schweppes “drunken bottle”, the completely unrealistic invention, is also there around since 1800 here. Suddenly, bottles can no longer stand upright !!! And the beverage industry was turned upside down.

spiritschweppes is all about the joy of discovery: What problems did Gustave Eiffel face with the public regarding the Eiffel Tower? (AI-generated) He had to endure massive resistance, ridicule, and open hostility from the Parisian public—particularly from artists and intellectuals—both before and during construction.

The major issues and protests can be summarized as follows: The protest by Parisian artists (the “Protest of the Three Hundred”). Massive resistance formed as early as 1887, before construction even began. An alliance of around 300 prominent writers, painters, sculptors, and architects published an angry manifesto in the newspaper *Le Temps*. They described the planned tower as “useless and monstrous.”

They feared that the colossal structure would permanently disfigure and overshadow the historic elegance and beauty of Paris. Well-known figures, such as the writer Guy de Maupassant, joined the protest. Maupassant later reportedly made a point of dining at the Eiffel Tower’s restaurant because it was the only place in Paris where he did not have to look at the tower itself.

Aesthetic criticism and insults. Parisians perceived the bare steel structure—a completely novel sight at the time—as ugly and industrial. They mocked the structure, giving it derogatory nicknames such as: “Giant black factory chimney,” “Tragic steel-ribbed lamppost,” “Hateful shadow,” and “Tin monstrosity.”

the spirit of “spiritschweppes”

…a fizzy family from the beginning. https://uk.pinterest.com/spiritschweppes/spiritschweppes-worldwide/ and https://uk.pinterest.com/spiritschweppes/the-spirit-of-eggbottles/ The term “spiritschweppes” embodies mental freshness and the joy of discovery. Drawing from the realm of social media, Hans-Jürgen Krackher’s “Marketingcabinet” taps into the knowledge of treasure hunters, collectors, and experts from around the globe, describing them as the “spiritschweppes fizzy family.” A warm welcome to you in a exciting community.

Soda Evolution

The “Selters” clay jugs. The world-famous springs in Niederselters, Germany, gave their name to a whole category of sparkling mineral water. In the 18th and 19th centuries, this naturally carbonated, mineral-rich water was exported worldwide by the million as both a medicinal and a luxury beverage (e.g., Apollinaris). The stoneware jugs—handcrafted in the nearby Westerwald region—were shipped via the Netherlands in their millions (including for use as gin bottles). The invention of artificial, industrially produced soda water in the early 19th century (Jacob Schweppe Ltd.) marked the end of the stoneware jug era. Initially, only pointed-bottom bottles could withstand the high internal pressure of soda water; furthermore, this design kept the cork moist. The photograph illustrates the evolution from clay jugs to glass bottles.

“spiritschweppes”, AI´s voice

Entertainment in AI mode: “spiritschweppes” is a private collecting, branding, and storytelling project by Hans-Jürgen Krackher from Potsdam that focuses intensively on the history, historic bottle shapes, and marketing milestones of the global brand Schweppes. The project can be summarized into the following core areas: The Marketing Cabinet: Krackher runs a digital archive and blog on the platform spiritschweppes.com. He describes this space as a self-contained “Marketing Cabinet.” Here, he documents the historical evolution of pioneering beverage brands from their origins to the present day. The “Fizzy Family”: A global community of passionate bottle collectors has formed under this name via social media channels such as the spiritschweppes Facebook page and Pinterest boards. Focus on Egg and Torpedo Bottles: A central focus of the collection is historic, rounded glass bottles (“Torpedo Bottles” or “Egg Bottles”). These were specially designed in the 19th century to require horizontal storage; this kept the corks moist and prevented the carbonation from escaping. The Big Anniversary: ​​The project’s overarching goal is to keep historical marketing knowledge alive and build momentum toward the Schweppes brand’s upcoming 250th anniversary in 2033. Schweppes was founded in Geneva in 1783 by the German watchmaker and silversmith Jacob Schweppe. Are you looking for specific historical content from the blog, or are you interested in the history of the original Schweppes brand and its products?

spiritschweppes´Pinterest sites.

https://uk.pinterest.com/spiri…/spiritschweppes-worldwide

https://uk.pinterest.com/spirit…/the-spirit-of-eggbottles

…and “spiritschweppes” is www.hjktext.de

Last man standing

LAST MAN STANDING. A worker—likely at the London/Hendon plant—welded the “SCHWEPPES” lettering onto this sack truck, probably back in the 1930s. I brought it back from London-Gatwick as checked luggage, designated as a “golf caddy.” Authentic Schweppes factories have ceased to exist since the 1990s; today, most Schweppes beverages worldwide are produced by Coca-Cola or Pepsi, and in Germany by Krombacher Brewery. As one of the world’s oldest global brands, it deserves to live on in the hands of collectors—the “spiritschweppes´ fizzy family”—across the globe. www.hjktext.de