Cheers, I’m a brand maker by heart, a German collector of historical branded goods and owner of a marketing cabinet.
The English eggbottle with the swastika from 1890 is very rare worldwide and now part of my collection. I have the bottle in the international collector forums set and receive strong response to this story:
HISTORY OF A TRAGIAN DEVELOPMENT. C.Mumbys soda water maker in Portsmouth made a great marketing around 1890. The Aesculap staff for the medical healing promise was marked in the center of the bottle. Before the invention of the crown cork made the wire cork for the optimal tingling of the product. The neck label pointed to the court supplier of the king. An additional paper stopper showed the swastika from the old Indian Sanskrit. As an additional lucky charm to the sparkling experience of the new soda water. Known worldwide since 10,000 BC Since 1920/1933/1945, the swastika has received its negative connotation as a “swastika” symbolizing the greatest terror in the world to date, and wishing for an equally strong but positive sign of the unification of all forces for the salvation of our planet.
WANTED IS A SUNSHINE LOGO FOR THE FUTURE. IT SOUNDS CRAZY, BUT HUMAN IDEAS SHOULD START THIS WAY.
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Hans-Jürgen Krackher Dear Marcus Dance, AUS, unfortunately this is the problem of marketing by concessionaires. J.Schweppe since 1783, Schweppe´s Ltd, Cadbury Schweppes, the British roots – the values of the first real world brand – everything has gone. There is no longer a factory called Schweppes, and the Trade Mark belongs to the Japanese liquor company Suntory. Today, Schweppes products are produced worldwide by Coca Cola, Pepsi Cola or by large beer brands, in Germany by Krombacher Pils. This means, that the regional bottler of concessionaire brands do not feel passionately responsible for the history and value of the brand. So there is for Schweppes, with Spa and Selters the genetic “mother” of Coca Cola, no central corporate archive. Christian and I have taken over this job as private collectors and storytellers and – it’s a lot of fun as Davids between the Goliaths.
THE BIRTH OF THE “LIMEYS CLUB”. Horst Lichter’s “Bares for Rares” is the most popular antique show on German television. In January 2019 an original Schweppes decanter appeared there. Fitted with two eggbottles incl. cork stoppers: J. SCHWEPPE & CO.LTD • LONDON • EAUX ARTIFICIAL. • (fountain of great exhibition 1851) TRADE MARK. The experts and dealers could not agree on a purchase. www.spiritschweppes.com -storyteller Hans-Jürgen Krackher and his collector friend Christian Warnecke (No.1 Schweppes-Collector in the Guinness Book) reckoned the seller and agreed on the purchase. The original Schweppes decanter from about 1890 with embossing bottles in English-French is now a star of the digital spiritschweppes-collection. all nice followers are cordially invited to live-tasting at Hans-Jürgen Krackher’s Marketing-Cabinet in Potsdam / Germany.
“Lemon Squash Frame”, advertised by Mapping and Webb in 1890. page 67, SCHWEPPES – The First 200 YEARS
Horst Richters “Bares für Rares” by ZDF Zweites Deutsches Fernsehen, Germany. From Granny’s kitchen cupboard to a coveted collector’s item, every kind of junk is sold. The moderator mediates between the providers and traders and presents not only the often curious items, but also their owners.
Expert Albert Maier, showmaster Horst Lichter, seller Fritz Kühne
experts and dealers Wolfgang Pauritsch, Fabian Kahl, Ludwig Hofmaler
seller Michael Kühne as a storyteller in the daily press in the Rheinische Anzeiger, Dormagen / North Rhine-Westphalia
storyteller and collectors Hans-Jürgen Krackher, Potsdam and Christian Warnecke, Hamburg on tour