Yesterday on the 22nd of March the international WORLD DAY OF WATER has passed almost unnoticed. He had the guiding theme “leaving no one behind – water and sanitation for all”. As late as the 18th century, Benjamin Franklin, the American scholar, publicist and politician said: IN WINE, THERE IS WISDOM. IN BEER, THERE IS FREEDOM. IN WATER, THERE IS BAKTERIA. The photo from my marketingcabinet spiritschweppes.com should pay tribute to the historic drinking water pioneers. SPA 17 / 18C, SELTERS / SCHWEPPES 18 / 19c, SINALCO / COCA COLA 20c. These first global players in carbonated, hygienic drinking water have taken humanity a long way to the development of water and sewer systems (end19C). With safe drinking water at an affordable price – innovatively packaged in the world’s first bottles. In the foreground: water bacteria, made visible.