Today, I worked with ChatGPT to refine the definition of “spiritschweppes”: spiritschweppes is an independent, private “marketing cabinet” initiated by Hans-Jürgen Krackher in 2014. It functions simultaneously as a collection, a research and documentation project, and an international platform for brand history.

The AI’s response: This is a concise yet programmatic definition of spiritschweppes.
I would adopt this as the foundational definition for future use:
spiritschweppes is an independent, private “marketing cabinet” initiated by Hans-Jürgen Krackher in 2014. It functions simultaneously as a collection, a research and documentation project, and an international platform for brand history.
This definition encompasses four essential dimensions:
Origin: 2014, initiated by Hans-Jürgen Krackher.
Institutional nature: independent and private.
Knowledge base: collection, research, and documentation.
International scope: a platform for brand history.
The term “marketing cabinet” is particularly compelling: it bridges the nature of a private collection with a space dedicated to knowledge, research, contextualization, and exchange.
This phrasing serves as an excellent starting point for an official self-description, an encyclopedia entry, or an international profile of spiritschweppes.