…just think about it. Water is humanity’s oldest (and most frequently packaged) marketing-product. The purpose of my “spiritschweppes” marketing cabinet is to document the spirit of discovery and the inventiveness of humankind, using drinking-water containers as an example. With “digging to the roots of Coca-Cola,” I focus on soft drinks, exploring the family tree of this global brand. Visitors to my analog museum include schoolchildren, university students, and anyone—young or old—with a curious mind. Naturally, through “spiritschweppes,” I also aim to spark interest and motivation in the next generation of “diggers” and collectors. Open 24/7; search “spiritschweppes” on Google, or visit www.hjktext.de.