Unlike Coca Cola, Schweppes from 1783, the oldest soft drink brand in the world, has no public museum or central archive. The private initiative spiritschweppes.com thanks all diggers, divers, collectors, experts and storytellers in all continents that unique exhibits and historical knowledge about one of the oldest world brands are preserved for future generations.
I will take the time until 2033, the 250th anniversary. Then a worldwide Schweppes community will celebrate the birth of the fizzy grandma of Coca Cola. Unfortunately, the high stimulated grandpa Vin Mariani passed away 🙂 The main thing: Cheers – lets stay healthy with a fizzy spirit for a fizzy mind. Now you are invited to scroll through my private collection. PANTA RHEI, water and time, everything flows. The Pasteur Chamberland filter completes the picture. Time for endless conversations in my marketingcabinet and WUNDERKAMMER
The collector Hans-Jürgen Krackher dedicates itself to everyday culture in the Potsdam World Heritage Site from palaces and gardens.
As a marketing expert, he demonstrates the development of the branded item in his marketing cabinet using the example of historical containers and bottles. As a gallery owner, he offers hands-on exhibits, and as a blogger, he organizes a worldwide network of collectors.
His topic is the emergence of marketing, based on the Coca Cola bottle from 1915. It is the most famous branded article in the world. The collector explores the history of mental refreshment and stimulation. The element as a food with taste and effect, tap water as a basic food. Historic world drinks such as beer, tea or wine. Distilates like spirits or essences.The collection includes marked vessels from 1700, hollow bodies are the oldest product packaging in the world. The focus is on the pioneering days of German global brands. With Johann Maria Farina, 1709 founder of the Eau de Cologne. With Jacob Schweppe, 1783 developer of the first industrial soft drink. Or Bayer, the international drugstore since 1863. The spirit of research, innovation and enterprise unites them all. Hence the collection name “spiritschweppes”.
The exhibits are historical world brands, auctioned by excavators, divers and diggers from all continents. The archive contains over 3000 documents and artifacts. The discarded “treasures from the trash” are handmade precursors to industrial mass production. Manufactured from glass and earthenware as unique pre-industrial pieces.
The message is museum education in the sense of collecting. Receive. Understand. Convey.
Krackher’s vision is to develop a digital platform to document private collections for the next generation. With practical instructions for lettering, visualization, digitization, presentation. spiritschweppes.com is on the way there.
August 28th 2020 : CONGRATULATIONS CHRISTIAN WARNECKE ON YOUR 5TH SCHWEPPES BIRTHDAY IN THE GUINNESS BOOK OF RECORDS. The certificate says: “The largest collection of Schweppes related memorabilia is 3973 items and belongs to Christian Warnecke in Hamburg, Germany. As verified on August 28, 2015.” As a collector’s friend and storyteller, you now belong to the private spiritschweppes.com family, which as a virtual museum with tens of thousands of followers worldwide tells the exciting story of the first global brand and mother of Coca Cola. PS : (2020: more than 5400 items)