Yesterday on the 22nd of March the international WORLD DAY OF WATER has passed almost unnoticed. He had the guiding theme “leaving no one behind – water and sanitation for all”. As late as the 18th century, Benjamin Franklin, the American scholar, publicist and politician said: IN WINE, THERE IS WISDOM. IN BEER, THERE IS FREEDOM. IN WATER, THERE IS BAKTERIA. The photo from my marketingcabinet spiritschweppes.com should pay tribute to the historic drinking water pioneers. SPA 17 / 18C, SELTERS / SCHWEPPES 18 / 19c, SINALCO / COCA COLA 20c. These first global players in carbonated, hygienic drinking water have taken humanity a long way to the development of water and sewer systems (end19C). With safe drinking water at an affordable price – innovatively packaged in the world’s first bottles. In the foreground: water bacteria, made visible.
Surprising and interesting anecdotes every minute. On the History of Culture and Culinary, Senses and Feelings, Beer and Wine, Tea and Coffee, Spirits and Softdrinks, Tobacco and Fragrances, Alcohol and Drugs. For Pleasure and Added Value entertainingly. Presented by Hans-Jürgen Krackher, brand-maker, antique-collector and marketing-narrator. Tasting included. Cheers to Christian Warnecke, Guinness Schweppes Collector No.1, Hamburg Continue reading