SPIRITSCHWEPPES 24H UNDER CONSTRUCTION with mental refreshment and marketing passion. I will take the time until 2033, the 250th anniversary. Then a worldwide Schweppes community will celebrate the birth of the fizzy grandma of Coca Cola. Unfortunately, the high stimulated grandpa Vin Mariani passed away 🙂 The main thing: Cheers – lets stay healthy with a fizzy spirit for a fizzy mind. Now you are invited to scroll through my private collection.
THE “GRANDMOTHER” OF COCA COLA. https://spiritschweppes.com Until the end of the 19th century, German mineral fountains were export world champions in the worldwide shipping of natural mineral water. An army of regional potters in the Rhein / Lahn / Mosel area turned stoneware jugs in millions of copies. Both for the domestic “Selters” brands, as well as for the Dutch gin producers. But Joseph Priestley and Antoine de Lavoisier discovered the artificial production of carbon dioxide at the end of the 18th century. In 1783, the German Jacob Schweppe patented the “Geneva principle” in Switzerland, the serial production of artificial mineral water using compressor technology. In 1792 he went to England with it. The British Empires worldwide naval power had the greatest need for “acid” mineral water. Because instead of the sterilizing mixture with alcohol, it could ensure a germ-free water supply on months-long sea voyages. For this purpose, J.Schweppe & Co. produced ca. since 1800 eggshaped bottles made of earthenware and glass with a pointed bottom. It was used to derive the internal pressure. Because artificial “soda” water had multiple pressures as natural mineral water. In addition, the lying bottle kept the natural cork moist and therefore tight. The “plop” when opening was the proof for refreshing water enjoyment. At the first Great Exhibition https://en.wikipedia.org/wiki/Great_Exhibition in London1851, alcohol was prohibited as a precaution. J.Schweppe & Co. was the sole supplier of a non-alcoholic “soft” drink. Over 6 million visitors refreshed themselves with it and made Jacob Schweppes eggbottle worldwide the “mother” of Coca Colas hobble skirt from 1915.
A Michael Jones Edition © is now turning wood into what mankind has been making out of glass for thousands of years: the hollow bodies of everyday culture, as artistic as water. ORIGINALS WAIT FOR MICHAEL JONES FROM MANCHESTER. He works on construction, is a private bottle fan, a Tawney hotelier (on Facebook) and a hobby wood-turner. From blocks of precious wood, he transforms rare bottles into unique works of art for collectors. I think the idea for an MJ Edition © is conceivable and great. Here comes the “market research”: What do you think of Michael Jones artworks, please write your opinion. spiritschweppes.com will show.
The collector Hans-Jürgen Krackher dedicates itself to everyday culture in the Potsdam World Heritage Site from palaces and gardens.
As a marketing expert, he demonstrates the development of the branded item in his marketing cabinet using the example of historical containers and bottles. As a gallery owner, he offers hands-on exhibits, and as a blogger, he organizes a worldwide network of collectors.
His topic is the emergence of marketing, based on the Coca Cola bottle from 1915. It is the most famous branded article in the world. The collector explores the history of mental refreshment and stimulation. The element as a food with taste and effect, tap water as a basic food. Historic world drinks such as beer, tea or wine. Distilates like spirits or essences.The collection includes marked vessels from 1700, hollow bodies are the oldest product packaging in the world. The focus is on the pioneering days of German global brands. With Johann Maria Farina, 1709 founder of the Eau de Cologne. With Jacob Schweppe, 1783 developer of the first industrial soft drink. Or Bayer, the international drugstore since 1863. The spirit of research, innovation and enterprise unites them all. Hence the collection name “spiritschweppes”.
The exhibits are historical world brands, auctioned by excavators, divers and diggers from all continents. The archive contains over 3000 documents and artifacts. The discarded “treasures from the trash” are handmade precursors to industrial mass production. Manufactured from glass and earthenware as unique pre-industrial pieces.
The message is museum education in the sense of collecting. Receive. Understand. Convey.
Krackher’s vision is to develop a digital platform to document private collections for the next generation. With practical instructions for lettering, visualization, digitization, presentation. spiritschweppes.com is on the way there.
With my collection spiritschweppes.com I would like to draw your attention to the World Water Day, to which the United Nations calls every year. In 2020, the motto is “Water and Climate Change”. This is to show how closely the topics of water, nature and climate change are linked.
Benjamin Franklin already said in the 18th century: “In wine, there is wisdom. In beer, there is freedom. In water, there is bacteria.“ Like no other product of humanity, global beverage brands have shown the way. With hygienic drinking water, innovatively packaged at an affordable price.
SPA 18c global shipping of sprkling spring water in glass bottles as a remedy. SELTERS 19c global shipment of natural mineral water as a soft drink. SCHWEPPES 19c global production of artificial mineral water as a soda soft drink. COCA COLA 20c global soft drink production at an affordable price of 5 cents. The technical development of the beverage bottle is of central importance for the supply of human beings with safe and inexpensive drinks. The development of the plastic bottle takes drastic responsibility for producers and consumers today.
My original, not the millionst reproduction of the icon of advertising: Vin Mariani, the european brand, which inspired Coca Cola. As a lithograph by Jules Cheret in 1894. My original. This is a Paris newspaper insert from 1895. Torn through the ages, but not landed in the trash. Somebody put the fragile newsprint on a canvas at some point, and so the fragile lady has been preserved for me. The motif of the dancing Mademouiselle, tipsy with cocaine and alcohol, became the epitome of the Belle Epoque. The campaign is a milestone, Vin Mariani is considered the inventor of modern advertising. The recipe for Mariani was copied by Pemberton for French Coca Wine, and 1915 Coca Colas hobbleskirt was born in USA, the most famous bottle in the world.
The cocaine extracted from the leaves of the South American coca bush was certainly the inspiration for the cradle of success. The Spanish conquerors had observed that the Indians chewed coca leaves to curb hunger and overcome fatigue. The French pharmacist Angelo Mariani from Corsica used this knowledge in the mid-19th century and mixed coca extract into wine. The “Vin Mariani” named after him soon enjoyed great popularity.
At the time, Émile Zola, Jules Verne and Henrik Ibsen were as enthusiastic about this potent drug as the composer Charles Gounod or the actress Sarah Bernhardt. Thomas Edison was inspired by the “Vin Mariani”, the Queen, the Tsar and three Popes enjoyed it to the fullest. One of them, Pope Leo XIII, was so taken with the cocaine-alcohol mixture that he awarded Mariani a gold medal. In Germany, even the military was listening. In 1886, the Allgemeine Allgemeine Zeitung recommended coca wine as a “new food supply in this year’s maneuver”.
And just like every successful product, the “Vin Mariani” soon found a copycat: The American John Stith Pemberton, a morphine-dependent pharmacist, produced a similar mixture around 1880 and sold it as “Pemberton’s French Wine Coca”. The wine-containing product soon encountered the growing resistance of the American abstainer movement. At the time, however, cocaine had a good reputation, it was supposed to cure alcoholism. So Pemberton omitted the controversial alcohol, created a cocaine drink without wine and called it “Coca-Cola”. He consistently advertised his creation as “functional food”: Coca-Cola was “a valuable brain food that could cure all possible nervous symptoms: nervous headaches, neuralgia, hysteria and melancholy”.
The most important ingredient in Coca-Cola was cocaine at the time. It is hardly surprising that the company soon had many loyal customers who were eagerly awaiting the next delivery of their tonic. The caffeine-containing cola nuts, which form the second part of the product name, probably didn’t contain anything, but they were good for advertising because they were said to have similarly positive health effects as today’s multivitamin juices. The manufacturer preferred to get the caffeine from the Darmstadt-based pharmaceutical company Merck.
When cocaine was banned, it appeared that Coca-Cola, the health potion, was over. In order not to change the taste, coca leaves were used from 1903, but the cocaine had been withdrawn beforehand. However, the old target group broke away and a new one was urgently needed. Now the advertisement targeted young people who were attracted to the continuing smell of the forbidden that surrounded Coca-Cola. This was the birth of a refreshing drink that became a worldwide success even without alcohol and cocaine.
Taken from: Pollmer, Warmuth: Encyclopedia of Popular Food Errors. Piper publishing house 2002