Welcome to my private collection of marketing classics for water with refreshment. You are invited to my private marketing cabinet with historical world brands near Berlin / Germany https://visitworldheritage.com/en/eu/palaces-and-parks-of-potsdam-germany/16213c55-44ac-4c82-99a0-a7ccb7681bba?fbclid=IwAR1vdW7H1oip4n899uDAJGgrWkzAiuahWCXcwk9d-5_C2L8IamVcDQXMRQ4. And you are welcome to my private websites beside spiritschweppes.com • the spirit of eggbottles https://www.pinterest.de/spiritschweppes/the-spirit-of-eggbottles/ • spiritschweppes worldwide https://www.pinterest.de/spiritschweppes/spiritschweppes-worldwide/
In memory of my role models Jacob Schweppe, german inventor, researcher, entrepreneur 1740-1821 and David Jones, australian art director and author of “Saving the Fizz”, 1949 – 2020.
A Michael Jones Edition © is now turning wood into what mankind has been making out of glass for thousands of years: the hollow bodies of everyday culture, as artistic as water. ORIGINALS WAIT FOR MICHAEL JONES FROM MANCHESTER. He works on construction, is a private bottle fan, a Tawney hotelier (on Facebook) and a hobby wood-turner. From blocks of precious wood, he transforms rare bottles into unique works of art for collectors. I think the idea for an MJ Edition © is conceivable and great. Here comes the “market research”: What do you think of Michael Jones artworks, please write your opinion. spiritschweppes.com will show.
The collector Hans-Jürgen Krackher dedicates itself to everyday culture in the Potsdam World Heritage Site from palaces and gardens.
As a marketing expert, he demonstrates the development of the branded item in his marketing cabinet using the example of historical containers and bottles. As a gallery owner, he offers hands-on exhibits, and as a blogger, he organizes a worldwide network of collectors.
His topic is the emergence of marketing, based on the Coca Cola bottle from 1915. It is the most famous branded article in the world. The collector explores the history of mental refreshment and stimulation. The element as a food with taste and effect, tap water as a basic food. Historic world drinks such as beer, tea or wine. Distilates like spirits or essences.The collection includes marked vessels from 1700, hollow bodies are the oldest product packaging in the world. The focus is on the pioneering days of German global brands. With Johann Maria Farina, 1709 founder of the Eau de Cologne. With Jacob Schweppe, 1783 developer of the first industrial soft drink. Or Bayer, the international drugstore since 1863. The spirit of research, innovation and enterprise unites them all. Hence the collection name “spiritschweppes”.
The exhibits are historical world brands, auctioned by excavators, divers and diggers from all continents. The archive contains over 3000 documents and artifacts. The discarded “treasures from the trash” are handmade precursors to industrial mass production. Manufactured from glass and earthenware as unique pre-industrial pieces.
The message is museum education in the sense of collecting. Receive. Understand. Convey.
Krackher’s vision is to develop a digital platform to document private collections for the next generation. With practical instructions for lettering, visualization, digitization, presentation. spiritschweppes.com is on the way there.
SIMPLE IDEAS; THAT CHANGE THE WORLD. Jacob Schweppe’s lying eggbottle kept the cork moist and secured the pressure for the world’s first soda soft drink. The document bag with glasses attached is an ingenious protective shield in times of the pandemic (seen on the web, staged in my marketingcabinet) Stay fizzy and strong.
With my collection spiritschweppes.com I would like to draw your attention to the World Water Day, to which the United Nations calls every year. In 2020, the motto is “Water and Climate Change”. This is to show how closely the topics of water, nature and climate change are linked.
Benjamin Franklin already said in the 18th century: “In wine, there is wisdom. In beer, there is freedom. In water, there is bacteria.“ Like no other product of humanity, global beverage brands have shown the way. With hygienic drinking water, innovatively packaged at an affordable price.
SPA 18c global shipping of sprkling spring water in glass bottles as a remedy. SELTERS 19c global shipment of natural mineral water as a soft drink. SCHWEPPES 19c global production of artificial mineral water as a soda soft drink. COCA COLA 20c global soft drink production at an affordable price of 5 cents. The technical development of the beverage bottle is of central importance for the supply of human beings with safe and inexpensive drinks. The development of the plastic bottle takes drastic responsibility for producers and consumers today.