REFRESHING MARKETING MADE IN GERMANY

      1783. Jacob Schweppe from Witzenhausen, as entrepreneur in Switzerland, patents the Geneva system for the industrial production of soda water. Gas-tight sealed in conical-bottomed bottles, carbonated soda becomes the world’s first refreshing and safe drinking water at the first World’s Fair in 1851. #spiritschweppes250

      2010. The Thomas Henry brand, featuring the portrait of its father, William Henry, successfully establishes itself in Berlin, evoking historical significance. In my marketing cabinet, I have preserved one of William Henry’s products: the once-popular Henry Antacid. (Collection John Ault) To my knowledge, no historical product by Thomas Henry himself has survived. www.hjktext.de

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