The steam engine facilitated the transition from artisanal manufacturing to mass production involving assembly-line workers. In the 19th century, innovative consumer products—such as gas-tight soda bottles, flavored toothpaste, and potent hair-growth tonics in tins—became pioneers of modern marketing. Today, these artifacts of that transformation are sought-after antiques worldwide. After all, the rise of mass production coincided with the emergence of the “throwaway society,” meaning most of these early branded products ended up in the trash.
It is the often-maligned metal detectorists and excavators who now dig for these imperishable treasures in riverbeds, early landfill sites, and hidden spots along old railway lines. While most of them make their discoveries in the ash and soil, I make mine online.
https://uk.pinterest.com/spiritschweppes/the-spirit-of-eggbottles/ What is the “Fizzy Family” on Pinterest all about? A vessel of some kind for transporting drinking water is arguably humanity’s most indispensable invention. Today, PET bottles are a ubiquitous part of global logistics—a fact to which our rivers and oceans can sadly attest. Among all the historical precursors, I have specialized in “torpedo bottles” and their history. My research concept: acting as a “Digital Digger” for my private marketing collection, I gather information about torpedo bottles and the people who owned them. The goal is to build a global community and deepen our collective knowledge. It is a somewhat lonely pursuit for the Fizzy Family, however, because real diggers prefer being out in nature to sitting in front of a screen. But thankfully, they do make an exception now and then.
SPIRITSCHWEPPES MARKETING-CABINET 