J. SCHWEPPE’S INNOVATIVE SODA, THE SAFE REFRESHMENT FOR MILLIONS. A peaceful torpedo has been part of the global progress of the 19th century since the 1st World’s Fair , the GREAT EXHIBITION in 1851.

(Industrialization & Technology: Steam engine further developed by James Watt; power for factories, railways, and ships. Railways: Revolutionized transport and trade. Steamships: Faster and more reliable overseas connections. Electricity & Communication: Electric current becomes usable; light bulb improved by Thomas Edison. Telegraph: First fast long-distance communication. Telephone: Voice transmission over long distances. Industry & Production: Assembly line work as a precursor to modern mass production. Steel production: Enabled skyscrapers, bridges, and railways. Medicine & Science: Vaccinations improved, e.g., by Louis Pasteur. The realization that microorganisms cause diseases; anesthesia made painless operations possible. Media & Culture: Photography for the first permanent images of reality. Newspapers & Mass Media: Mass distribution through improved printing technology) AI-Artwork: Marcus Nispel, #spiritschweppes250

REFRESHING MARKETING MADE IN GERMANY

      1783. Jacob Schweppe from Witzenhausen, as entrepreneur in Switzerland, patents the Geneva system for the industrial production of soda water. Gas-tight sealed in conical-bottomed bottles, carbonated soda becomes the world’s first refreshing and safe drinking water at the first World’s Fair in 1851. #spiritschweppes250

      2010. The Thomas Henry brand, featuring the portrait of its father, William Henry, successfully establishes itself in Berlin, evoking historical significance. In my marketing cabinet, I have preserved one of William Henry’s products: the once-popular Henry Antacid. (Collection John Ault) To my knowledge, no historical product by Thomas Henry himself has survived. www.hjktext.de