REFRESHING MARKETING MADE IN GERMANY

  1. Jacob Schweppe from Witzenhausen patented in Switzerland the Geneva system for the industrial production of soda water. Gas-tight sealed in conical-bottomed bottles, highly compressed carbonated soda became the world’s first refreshing and safe drinking water at the first World’s Fair in 1851.
  2. The Thomas Henry brand, featuring the portrait of its father, William Henry, successfully established itself in Hamburg, evoking historical significance. In my marketing cabinet, I have preserved one of William Henry’s products: the once-popular Henry Antacid. (Collection John Ault) To my knowledge, no authentic product from Thomas Henry himself has survived.