spiritschweppes.com – now at china

The softdrinkstory of Jacob Schweppe: open source at spritschweppes.com since 2014. The video for the innovator Jacob Schweppe: inspired by spiritschweppes.com, produced in 2017 for Schweppes Belgium for Europe. The video from Europe, 2017 covered by Schweppes Shanghai for China. Cheers from spiritschweppes.com 🙂Jacob Schweppes, open source at spritschwepps.com since 2014, produced in Belgium 2017, covered in China.

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Discover the milestones of fizzy marketing. spiritschweppes, est. 2014 ©

Mein Thema: Marketing. Das ist Forschung, Innovation und Unternehmergeist. Prickelnd beschrieben mit: spiritschweppes –
digging to the roots of Coca Cola.
Als seniorer Markenmacher, http://www.hjktext.de Forscher und Sammler, investiere ich seit 2014 in ein privates Marketing-Cabinet. Es zeigt die historische Entwicklung des Markenartikels, dargestellt am Beispiel der Erfrischungsgetränke. Denn seit Menschengedenken verkörpert sprudelndes Wasser, aufwändig verpackt, den klassischen Mehrwert.
Nicht zuletzt war der Deutsche Jacob Schweppe, geboren 1740 in Witzenhausen, der Begründer der globalen Softdrink-Industrie. Schweppe´s Eggbottle, die Crystal-Fountain zur ersten Weltausstellung 1851 – sie gehören zu den Meilensteinen des Industriezeitalters und schreiben Marketing-Geschichte: Als Wegbereiter der bekanntesten Konsum-Marke der Welt, Coca Cola.
Im Fokus des Marketing-Cabinets stehen die ersten globalen Marken seit dem 17.Jahrhundert wie Spa, Niederelters, Struve, Sinalco, Schweppes, Coca Cola – eingebettet in Zeitgeschichte und Alltagskultur. Gemeinsam mit meinem Hamburger Sammlerfreund Christian Warnecke (Guinness Book of Records), verfügen wir u.a. über die weltweit umfassendste Case-History zur Marke Schweppes. Von der ersten Steingutflasche bis zur Dose, Werbung, Dokumenten und Zeitzeugen vom 18. Jahrhundert bis heute.*
*Schweppes, seit 1792 aus England positioniert, wurde 1986 an national produzierende Konzessionäre verkauft. Die Marke selbst gehört heute dem japanischen Unternehmen Suntory. Es existiert weder ein öffentliches Archiv noch ein zentraler Erinnerungsort (wie das Coca Cola-Museum in Atlanta). Meine Mission ist es, zum 250. Geburtstag der Weltmarke (2033), die Soda-Story “SPIRITSCHWEPPES©” auf die Räder zu stellen. Als internationale Roadshow, logistisch wie der Coca Cola Weihnachts-Truck.
spiritschweppes.com wurde 2014 eigeninitiativ ins Leben gerufen. Als Online-Projekt ist es autonom und open source. Meine private Sammlung, ein Marketing-Cabinet aus allen Kontinenten, ist markenübergreifend und dürfte weltweit einzigartig sein. Von Krombacher (Produzent Schweppes Deutschland) oder anderen Unternehmen, erhält spiritschweppes keinerlei Unterstützung.
Und jetzt geht es für den Rest der Welt in Englisch weiter 🙂

My cabinet is (hopefully) unique worldwide and became possible with ebay, sales and lively conversations with experts, diggers, divers and collectors in their continents and oceans. Displayed are historical milestones and documents of fizzy marketing. Rare and unique in compilation – a storytelling and experience, dedicated to people with passion in every profession all over the world.

Here is my warmly invitation to visit Potsdam/Berlin. For information please contact hjk@hjktext.de

Dedicated to fizzy people:  scroll the story of marketing by digging to the roots of Coca Cola

CHEERS! Diving to worlds first Gin Tonic, 1850ies.  Early case gin pig snout, Indonesia. Early aerated water eggbottle, Caribbean.

GLASBLOWERS HELL. Owens Bottle Machine 1903 could produce glass bottles at a rate of 240 per minute and reduce labor costs by 80%.

(only?) existing oil painting by the bohemian Artist Jan Kreutz, 1897 – 1979. Hot stuff into my archive and marketing cabinets –  You Are Invited!

Digging to the roots  of global refreshment – Coca Colas hobbleskirt bottle is the most known brand of the world. And Jacob Schweppe´s  entrepreneurship in aerated waters is the forerunner since 1783. Global milestones before: Spa and Selters.

Great issue on Collectors Weekly ref. Schweppes, one of the most important forerunners of  Coca Cola.  https://www.collectorsweekly.com/articles/the-toxic-history-of-soda-pop/

Telling the story of fizzy soft drinks through the centuries  is my passion. a Rimowa travel suitcase is filled with objects through 2000 years, from roman glass up to the victorian dumps. the video is produced at the Potsdam Museum in November 2017, 

http://www.potsdam-museum.de/

Mitglied werden

SODA WATER : UNDER PRESSURE. Click the video storytelling to the book SAVING THE FIZZ, David Jones bible of the evolution by patented bottle closures since the humble cork.

https://www.savingthefizz.com

Since October 2017, Schweppes marketing Europe/Belgium and Krombacher/Germany remember their unique selling personality of the brand  – the softdrink story of mental refreshment, inspired by Jacob Schweppe since 1783. comments in competence:

http://www.horizont.net/marketing/nachrichten/Markenkampagne-mit-neuem-Claim-Wie-Schweppes-wieder-zum-Partygetraenk-werden-will-161664

Schweppes Story “Berlin Babylon”, 1920 ies…

…and in Shanghai, 1783/2017 

ADVENT RIDDLE: discover the milestones of marketing design. f.l. pumpkin bottle by GOD 0. schneewittchen-sarg by BRAUN 1956. eau de cologne by FARINA 1709. bartman-pitcher FRECHEN 16 C. hobble skirt bottle by ROOT GLASS COMPANY 1915. “soda” discovered by JOSEPH PRIESTLEY in 1772, patented by THWAITES 1799. schweppes fountain trade mark by GREAT EXHIBITION 1851. egg bottle made of glass, first find at the ROYAL GEORGE 1782, yawning cock by HJK 1986.

Nov 9th 2017 brand-new from Canada: the 100th jubilee ashtray. In 1799 Augustine Thwaites founded Thwaites’ Soda Water in Dublin. A London Globe article claims that this company was the first to patent and sell “Soda Water” under that name. (wikipedia)

Nov 8th 2017 Arrived today in Germany from downunder: a high-tech bottlestopper saving the fizz end of 19th century. APOLLINARIS answered the glass torpedoes with a very unusual item to save the fizz in stonie bottles. Due to its perishable nature, it has been lucky to survive. This bottle stopper has 2 wooden parts, separated by a rubber type material that expands upon screwing what looks like a brass handle down. item bought for spiritschweppes from Robert, Keilor,/Victoria, Australia.

Nov 7th 2017 100s of digging pics from New York City! Thanks so much for facebooking Maribelle Costes your great digging documents and storytelling with Scott Jordan. https://www.facebook.com/maribelle.costes Maribelle: “This was definitely a soda pit! There were 12 soda, mineral water and brown stout bottles. 3 ginger beers, 2 Genuine Essence, a french toilet water, a cylinder med, two Dr Porters, an Indian Cholagogue, laundry bluing, a seabury bluing, a free blown food jar, a flint glass flared lip smooth base med, and a pontiled flared lip med that held turpentine. Lots of beautiful shards, a rare painted and glazed marble, stone marbles, dolls and porcelain angels, and two cat skulls etc
There are criers of course, those broken sodas and ginger beers from them whacking the necks off in the past, iron pontiled meds, a small demijohn, Cathedral pickles ales, and flasks. It’s to be expected. Overall, we classify this dig as KA all the way! A once in a lifetime dig for veteran diggers and a newbie like myself! It was such a fun dig and big thanks to Dan for his tenacity, his Thor like strength and his agreeable nature. And to Scott, my love for the last 5 years and friend for over 20 years! He enriched my life with this great hobby and I’m always learning more from him!”

 

“WATER IS THE ESSENCE OF LIVE – AND I CONTROLL IT” https://www.youtube.com/watch?v=4xT_iDK-hFA&t=18s Jacob Schweppes passion since 1783 for industrial aerated waters. The video is produced in 2017 from Schweppes Belgium, but never released. Artificial aerated waters in tradition of Spa and Selters. A product-innovation, exclusively filled in unique eggbottles, branded worldwide with Schweppes´ fountain since the Great Exhibition London in 1851. Created 100 years before Coca Cola. In my opinion its high time, to use the great source for storytelling the Schweppes Story as o global campaign (see the spot from China 2017 above). A time travel following the mission of Jacob Schweppe, one of the innovators and entrepreneurs of the industrial age. 1740 born in Witzenhausen, Germany.

Today, Schweppes since 1783 is a milestone for passionate innovation and sophisticated marketing worldwide.

Coca Cola, Guinness or Red Bull are similar brands. Contemporary museums, show-archives and event-centers are wide open for customer relationship.

But not any official archive or museum exists for the history of the brand, the Spirit of Schweppes.

So I established as a researcher and collector my private marketing-cabinet “spiritschweppes”. Virtual. Analog. Open Source. 

It is private, independent and not supported by Schweppes (!).

You are welcome at the UNESCO World Heritage Potsdam. Alter Markt, historic centre of the town. Potsdam Museum illuminated, Museum Barberini, City Castle. http://www.potsdam-museum.de

After all, you are welcome at my private Museum. A little bit smaller, free entrance and contents, fizzy drinks included. KEY SPIRITSCHWEPPES spiritschweppes digging to the roots of coke

storytelling spiritschweppes by research and collection 

My Marketing-Cabinet “spiritschweppes” seems to be unique and wants to be an inspiring collection of fizzy pioneers . Displayed like a “wunderkammer” of the early practitioners of science in Europe, which  formed collections in cabinets of curiosities with bits and pieces of art, natural history and antiquities. So me and my wife are researching and digging to the “roots of Coca Cola” worldwide, collecting the milestones and the knowledge of historical world brands and their spirits.   

Is there any alternative beside blogging spritschweppes.com?

Listen to the music.

MY MISSION 2033

In 2033, I will be 82. Some years left to do a fizzy job: Schweppes on tour © – a worldwide roadshow for the 250th anniversary, celebrating the Spirit of Schweppes. 

WUNDERKAMMER ROADSHOW

Cheers to the schweppervescent people, inspired by the spirit of Schweppes. Lets write the endless softdrink-story since 1783. In 2033, the german born Jacob Schweppe will have its 250th anniversary of introducing the modern softdrink. Nowadays, the idea of mental effervescence lost its authentic homelands, the British Empire. With helping hands my blog could start an exciting storytelling from the past into the future. The mission is a a worldwide roadshow for the 250th anniversary of Schweppes in 2033. From romain baths to redbull cans. From quacky apothecarys to magical drinks 🙂 Please contact me with your input, ideas and inspiring flashes. 250th ANNIVERSARY SCHWEPPES 1783-2033


RollUp spiritschweppes

 

spritschweppes-team Christian  & Hans-Jürgen

02 SCHWEPPES
glascollectors meeting Hessisch Oldendorf, Germany
me and collectors-friend Siegfried of  http://www.imgueldenenarm.de/dauerausstellung/ my daughter Mareike 

rests of my cabinet on fleamarket
digging Yorkshire
visiting Elsecar Summer National 2017
visitors from New Caledonia: my collectors-friend Franck https://www.facebook.com/My-old-bottles-396024227263958/ and his daughter Louisiane


visiting collectors friend Damian and his wife at his bottle museum, Mallorca/Spain

Cheers – you are welcome and thank you for your comments. Hans-Jürgen & Christian

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Discover the chapter of marketing before Coca Cola

03 Schweppes

All contents © Authors archive


Visionary Jacob Schweppe: the innovator. 

Passion for product innovation. Global effervescence. Mental refreshment.

Schweppes since 1783: the chapter before Coke.

A “Cheers!” Let us drink to John Stith Pemberton, the excellent medical practitioner and druggist. He was the one who handed his new tincture against headaches and fatigue over the counter in Atlanta on 8th May 1886 for the first time. The rest of the story goes like this: The inventive man gave away a billion dollar deal two year s later when he sold his formula for the ridiculously small amount of 2300 USD to the smart businessman Asa Griggs Candler. He turned the mixture into a brand now 79 billion USD worth and the “it-brand” of the world for ages. Until the year 2013 when Google (93 bn) and Apple (98 bn) prepared to overtake.

Me, a german bottle guy

05 Schweppes
 
From user to collector – the development from a copywriter to “Dr. h.c. Schweppes, the storyteller. Here at the Palmolive set with Jan Miner in 1979. The American is best known for her iconic role as the manicurist Madge in a 27-year series of television commercials for the Palmolive dish-washing detergent in the early 1960s until the late 1990s.
03 J.Schweppe
 
Why on earth must a total stranger from Germany tell this old story again to all the clever bottle-diggers and collectors? Because in all likelihood  a certain Jacob Schweppe from Witzenhausen/Germany had already set the course for Coca Cola & Co about 100 years earlier. Read all about it on the excellent website “bottles & bygones” from Mike Sheridan and in the 160 pages thick book “Schweppes – The First 200 Years “ by Douglas Simmons, the late secretary of Schweppes and Cadbury Schweppes / UK.
01 Schweppes Book 83

However, the traces of the author and his original documents and museum artifacts seem to have disappeared. Or maybe they are not open to the public. That is why there is not any “Soda hall of fame” anywhere in the world to honor the achievement of the godfather of all soft drinks. Schweppes does not have a home where, like in Germany, the smallest beer label becomes an authentic experience: the brewery, historic buildings, local museums, a collection. Not to mention the Marketing-Mecca in Atlanta. There is no hands-on experience, just a book, at least antiquarian.

Global player versus global players 

Looking at the historic context through my marketing eyes, Schweppes has opened the market for soft drinks. Schweppervescence has been making history for 230 years. Coca Cola is 100 years younger but is now far ahead in the market and a legend into the bargain. Maybe it is due to the concessions concessionaires had to make. Coca- Cola is backed up by Coca Cola and behind Schweppes are Suntory, Dr. Pepper, PepsiCo or Coca-Cola. The pioneer Schweppes in London, New York or Sidney – he is forgotten.

02 Schweppes

The family-tree of the modern softdrink-industry: Schweppes, the first 200 years, published 1983. Coca-Cola, the first 100 years, published 1986. With the competition-bottles of the the early 20th century.

The story is worth to be retold : by collectors

As an ebay-bottle-digger and soda-popper „Dr. h.c.Schweppes“  I have  finished my first terms. I am in touch with many collectors and communities and from the details they provide me with I learn something new every day, albeit realizing that not everything that can be found on the homepages and Wikipedia is true. Also, that there is so much more to be discovered.  From all over the world I receive bottles, memorabilia and documents for my small, private Schweppes museum in the native country of Jacob Schweppe. Maybe one day this collection will adorn the lounge of a famous hotel in Berlin. Or London?  So: Welcome, bienvenue, bienvenida – please enjoy the hands-on Schweppes story.

display spiritschweppesStorytelling crates on 10 m2: first steps of my private Schweppes-Museum nearby Berlin, Germany. The World of Coca-Cola in the heart of Atlanta/Georgia contains 5500 m2 – it is the Olympic idea, that counts.

From the Roman Empire to the British Empire

As opposed to the countries of the former British Empire, experts on bottle-digging, diving and collecting are very rare in Germany. To make up for this, “Germania” was already part of the Roman Empire of Julius Cesar since the 50s before Christ. I was born directly behind the 348 miles long Limes. When I was a child I used to dig for pieces of ‘Terra Sigillata” , the red shards of the Roman china. It can be found under www.terra-sigillata-museum.de in good condition. The fine art of „Cologne Glass“ can be marveled at under www.museenkoeln.de/roemisch-germanisches-museum/ next to the cathedral. The imperial sources of fizzy waters constituted one of the three most important parts of Roman life: baths, wine, love. However, 2000 years ago such world famous mineral waters like Appolinaris, Fachingen, Pellegrino, Pyrmont, or Selters were fed into the swimming pools of the spas.

06 Schweppes

I was born directly behind the 348 miles long Limes boundary wall in Germany from the first century A.D. When I was a child I used to dig for pieces of ‘Terra Sigillata” , the red shards of the Roman china.

  Since 1783: Refreshment for the new world

With the French Revolution, in the 18th century, the era of enlightenment and the industrial revolution in England started, as well as the reformation of the economy and living conditions. The United States are founded and the British Empire (red) soon covers a quarter of the land area of the world. Jacob Schweppe is a successful watch-maker and scientist in Geneva/Switzerland. According to the patent of the English scientist Joseph Priestley for the production of artificial mineral water he develops the first industrial production line for mineral water together with the engineer Paul and the druggist Gosse in 1783, known as the Geneva-System. His products are an innovation. They contain a high dose of carbonic acid. This guarantees consistently high product quality in a safe packaging. They are available to the people at reasonable prices. Also, the soda waters and lemonades in their unmistakably marked egg-bottles already fulfilled the criteria for a modern brand more than 200 years ago. From 1792 the Schweppes products make their way from London to the million markets of the new world.

07 Schweppes

In the 18th century, Schweppes eggbottles were the ambassadors of effervescence around the globe.The Britisch Empire (red), covers a quarter of the land area of the world.

Egg-Bottle?  Hamilton Bottle? Torpedo Bottle? Ballast Bottle? Drunken Bottle ? 

Schweppes´ Bottle No. 1

01 Schweppes

This earthenware bottle, initially designed to lay on its side to keep the cork moist, has the branding SCHWEPPES & Co: 79. Margaret Street, London. It was developed according to the concept of Jacob Schweppe and produced between 1795 and 1831. The instruction read:  “In order to maintain the quality of the water the bottles should be kept in a cool place and lay on their side.” Only 6 bottles of the illustrated bottle type “Schweppes No.1” are known to exist worldwide. Later on, Schweppes switched to embossed glass bottles.

30 StoneGlass Scchweppes

Paul explained his preference for glass bottles over earthenware: “glass, though more expensive, retains the gas and can be transported more safely three or four hundred miles by land, or on a voyage to the East or West Indies. “Schweppes´”  System definitely was in use before 1809, when William Hamilton described it in his patent for a continuous carbonation process.