GOOD NEWS FROM DOWNUNDER :-)

 

CHEERS ! CLICK THE VID & TURN UP LOUD

Hans-Jürgen Krackher Dear Marcus Dance, AUS, unfortunately this is the problem of marketing by concessionaires. J.Schweppe since 1783, Schweppe´s Ltd, Cadbury Schweppes, the British roots –  the values of the first real world brand – everything has gone. There is no longer a factory called Schweppes, and the Trade Mark belongs to the Japanese liquor company Suntory. Today, Schweppes products are produced worldwide by Coca Cola, Pepsi Cola or by large beer brands, in Germany by Krombacher Pils. This means, that the regional bottler of concessionaire brands do not feel passionately responsible for the history and value of the brand. So there is for Schweppes, with Spa and Selters the genetic “mother” of Coca Cola, no central corporate archive. Christian and I have taken over this job as private collectors and storytellers and – it’s a lot of fun as Davids between the Goliaths.

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