In the 19th century, microscopy developed rapidly. The world of bacteria and microbes was discovered as pathogens, not least in water. On the basis of the new findings, the malaria-stricken Prussian immigrant William Radam patented an ultimate miracle water in Austin, Texas in 1887. His MICROBE KILLER promised help against all diseases, and the logo depicted man slaying death with a bottle club! With this, W. Radam’s marketing topped the SAFECURE – Safe for Health by the New York safe billionaire H.H.Warner from 1879. It was only with Dr. Wiley’s Pure Food and Drug Act of 1906 that serious food and pharmaceutical legislation began. Today, in Corona times, Micro-Killer T-shirts are celebrating their resurrection not only in the USA.
The embossing on the bottle says: GERMBACTERIA OR FUNGUS DESTROYER • WM.RADAM´S MICROBE KILLER • CURES ALL DESEASES • REGISTERED TRADE MARK DEC. 13.1887
The 370-page first edition of the book from 1890 with microscope images can be carefully browsed through in my “spiritschweppes” marketing cabinet. http://www.hjktext.de





