Today, at Easter 2025, the countdown to SPIRITSCHWEPPES 250 begins. Under the motto “see you in 2033,” private collector Hans-Jürgen Krackher (www.hjktext.de) is organizing a global campaign to celebrate the 250th anniversary of the first global brand. You are refreshing – The spirit of the oldest global brand is creativity and entrepreneurial spirit. In 1783, Jacob Schweppe patented the industrial production of soda water, making the “champagne mood” affordable worldwide. At the first World’s Fair in 1851, the peaceful torpedo bottles from J. Schweppe Ltd. refreshed a global audience. Excavators, researchers, and collectors of the torpedo bottles now form a global Fizzy Family. “SEE YOU IN 2033” – you are all invited to participate in the 250th anniversary of the world’s fizzyest brand.