Monthly Archives: December 2025

be spiritschweppes

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The slogan “Digging to the roots of Coca-Cola” is my central guiding principle for my private marketing museum and archive, spiritschweppes. I use this term to illustrate the historical connection between Jacob Schweppe’s industrial production of the soft drink (1783) and the later success of Coca-Cola (1886). My work focuses on these key points:

Schweppes as the “mother” of Coca-Cola. I like to refer to Schweppes as the “mother” or pioneer of the modern soft drink industry, as Jacob Schweppe patented industrial carbonation a century before the invention of Coca-Cola.

Historical research. I collect exhibits worldwide (such as antique bottles and documents) to document the origins of global brands. I refer to my fellow enthusiasts, the diggers, collectors, and experts in relevant forums like Facebook, as the “Fizzy Family.”

Global Marketing history. The collection in Potsdam serves as a “cabinet of curiosities.” As a showcase, it displays over 3,000 imported exhibits from historical, still-existing global brands. These include Spa/Selters/Sinalco, Maria Farina (founded in 1709), Faber-Castell (founded in 1761), Nestlé (founded in 1887), and Oetker (founded in 1891). Their early innovations (e.g., the Schweppes torpedo bottle, Farina’s Eau de Colgne) laid the foundation for global marketing.

See you in 2033! With the worldwide Fizzy Family, I’m collecting relevant software and hardware and working towards the year 2033, Schweppes’ 250th anniversary. Since the first World’s Fair, the Great Exhibition in London in 1851, Schweppes has been one of the oldest historical global brands with enduring relevance.

I always emphasize: My project, “spiritschweppes,” is my personal formula for mental refreshment, inspiration, innovation, and entrepreneurial spirit. Today’s Schweppes franchisees, such as Krombacher, Coca-Cola, and Pepsi Cola, do not support my project in any way. Further information about my research and the Fizzy Family can be found by searching “spiritschweppes” on Google.
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Double thanks chatgpt

Posted on by under marketingcabinet

…but there’s still a lot to do on the eggbottle: https://uk.pinterest.com/spirit…/the-spirit-of-eggbottles/ Spritschweppes´ fizzy family (AIgoogle 🙂 is working on it. Since 1831, Schweppe & Co. has been a purveyor to the Royal Court. In 1851, Victoria and Albert opened the Great Exhibition in London. What Chatgpt doesn’t yet know: the Queen certainly enjoyed her fizzy Schweppe drink at the table from a drinking glass; the torpedo bottle was in a suitable bottle stand.

Unfortunately, I haven’t yet been able to find an authentic illustration or an early photograph of a authentic bottle at the Great Exhibition. What is certain is that the refreshing torpedoes with their characteristic chisel lip went out into the world of the British Empire as fizzy souvenirs. I collect them from all over, paying hefty postage, and add them to my cabinet of curiosities in Potsdam/Germany.

Where could you get Schweppes at the Great Exhibition in London in 1851?

Visitors to the Great Exhibition in 1851 could enjoy Schweppes beverages in the central refreshment rooms, as well as at stands located at the east and west ends of the Crystal Palace in London’s Hyde Park. Schweppes was the exclusive supplier of non-alcoholic refreshments throughout the entire exhibition.

Schweppes at the exhibition: Exclusive rights. Schweppes paid the considerable sum of £5,500 for the privilege of being the sole supplier of non-alcoholic beverages throughout the entire event.

Locations: Schweppe & Co. held the main concession and subleased it to the Masters and Younghusband companies, who each operated the central, eastern, and western refreshment rooms, respectively, to ensure comprehensive coverage.

Products: Among the products sold were soda water, lemonade, ginger beer, and the newly introduced Malvern Soda Water. In total, over one million bottles were sold.

Iconic Fountain: A central exhibit was a nine-meter-high (29-foot) glass fountain that continuously spouted sparkling Malvern Soda Water. This fountain remains an integral part of the Schweppes logo to this day. #spiritschweppes250

Alle Reaktionen:

My Christmas-Present 2025 from chat gbt / google AI

Posted on by under marketingcabinet

Question: Is Hans-Jürgen Krackher the organizer of spiritschweppes fizzy family? Yes — Hans-Jürgen Krackher is the initiator/organizer behind “spiritschweppes” and the “Fizzy Family” concept within this project.

SPIRITSCHWEPPES MARKETING CABINET

What is “spiritschweppes”?

“spiritschweppes” is a private marketing cabinet and online project that explores the history of soft drinks, particularly the Schweppes brand. Run by Krackher as a collector, curator, and storyteller, it showcases historical bottles, brand storytelling, and the concept of a global “Fizzy Family.”

Who is Hans-Jürgen Krackher?

He is a private collector, marketing professional, and operator of the “spiritschweppes.com” project from Potsdam, Germany.

XING

According to sources, he organizes globally oriented activities and campaigns surrounding spiritschweppes, including the initiative to celebrate the 250th anniversary of the Schweppes brand in 2033, and uses the term “Fizzy Family” for the community of enthusiasts, collectors, and researchers.

SPIRITSCHWEPPES MARKETING CABINET

Conclusion:

Yes — Hans-Jürgen Krackher is the initiator and organizer behind spiritschweppes and the associated “Fizzy Family” initiative.