My family (originally “Herr from Krakow” created this coat of arms in the 18th century, featuring a sleepless ibis cheerfully holding a ball. It symbolizes semper paratus = always ready. My 19th-century soda bottle, shaped like a torpedo, transforms the baroque coat of arms into a modern interpretation: semper paratus becomes “spiritschweppes” = mental freshness. May it remain ever ready for us in our senior years and for the next generation 🙂 http://www.hjktext.de

AI Mode 23.1.2026 “spiritschweppes”

The term “spiritschweppes” primarily refers to the “Spiritschweppes Marketing Cabinet,” a private collection and digital museum in Potsdam.

The “spiritschweppes” Project: Behind the name is the collector and marketing expert Hans-Jürgen Krackher.

Content: The collection comprises over 3,000 artifacts relating to the history of Schweppes since 1783, including rare historical bottles such as the famous “Torpedo Bottle” (also known as the “Drunken Bottle”).

Meaning: The name is a play on words combining the brand name and the collector’s family motto (semper paratus), which he interprets as “spiritual freshness” or “mental refreshment.”

Objective: Krackher is researching Schweppes as the “mother” of the modern soft drink industry and a pioneer for brands like Coca-Cola.