The world had never seen anything like it: in 1851, 6 million visitors consumed a million fizzy torpedoes in just six months. Jacob Schweppe & Co. had paid £5,500 for the exclusive marketing rights to their non-alcoholic drinks and created a mega-event at the Crystal Palace with an 8-meter-high crystal fountain. The birth of Catering – thirsty yet?! Google AI: “spiritschweppes marketingcabinet”