On “my own behalf”: Article in ATLAS, magazine of the Potsdam Museum Support Association.

Expert summits talk about digital transformation in the Turning point. What can a private collector do with this? Learning challenge? http://www.grussauspotsdam.de/ is considered a pioneer. Today the ATLAS looks over the shoulder of a “visual storyteller”.

Visiting the display depot. The collection theme “Digging to the roots of Marketing” is demonstrated by a handful of water. Without packaging it melts away, without a description it seems worthless, without Message pointless. The logic of this is astonishing: H2O has to be the first packaged product of humanity and with added value caffeine and carbon dioxide are the world’s best-known branded products.

An interested audience, from vocational students to Rotarians, is there wide-eyed in front of a showcase desk filled with world-wide images acquired artifacts of marketing creation. Look closely and systemically, the waste of civilization from the early days of industry mass production in the 19th century. Hand-blown, sealed and embossed bottles announce ingenious world drinks with invigorating effect and are now often highly paid collector’s items, primarily in the area of the former British Empire. There is the teardrop-shaped bottle find from New South Wales. The promise of wellness from the Belgian spa is up to the point

Australian east coast made it. Or the deformed patent medicine from the hot ash from a Johannesburg diamond mine, recovered one night from diggers for a good deal on eBay. Over 3,000 finds excavated and discovered worldwide are unique Potsdam gathers and loads from the flat template to the seltzer jug literally to be understood. Each object can also have its own Tell the story, because the excavators and expert knowledge of the seller is included in the Wunderkammer sustainably collected as “Marketing Cabinet”. 

And it is precisely this software with which the private Collection fascinates and which ultimately determines its ideal value. First tips for visiting the internet. Have courage – the curator of the collection as a disciple of Gutenberg, he autodidactically set the digital course tackled, implemented with patient support from Potsdam and that’s it leave clear traces on the internet. google: spiritschweppes. 

Here some links as examples for his digital private museum.

A business card for the collector. e.g. http://www.hjktext.de The profilegives the visitor a personal impression.

A name for the collection. e.g. http://www.spiritschweppes.com  A memorable title positions the collection topic in the public eye and for the search engines. The inventory is presented below.

Collection platforms. http://www.pinterest.de  A pin board for Worth seeing from private. e.g. https://www.pinterest.de/spiritschweppes/the-spirit-of-eggbottles/ Track over 50,000 bottles worldwide every month. Memorabilia collectors this pin board. It’s easy to handle

Entry into the digital exhibition.  http://www.museum-digital.de Here the Potsdam Museum, among others, publishes its holdings successively. One professional address that is also open to private collections.