#spiritschweppes250 Dear Schweppes fans, researchers and collectors, dear Fizzy Family all over the globe. Thank you for your interest and commitment to the overarching idea of spiritschweppes. Let me briefly explain this from the perspective of my private marketing cabinet, spiritschweppes.com, like a professional USP (Unique Selling Personality).

To this day, the soft drink pioneer has the potential to promise “spiritschweppes” as mental freshness, inventiveness, and commitment in the spirit of its founder, Jacob Schweppe.

Jacob Schweppe patented industrially produced soda in 1783. This means: the secure supply of humanity with bacteria-protected, highly compressed, carbonated soda water in innovative, gas-tight torpedo bottles with a uniquely “explosive” champagne-pop.

The first World’s Fair in 1851 definitively established Schweppe’s peaceful torpedoes (produced by J. Schweppe & Co.) as the first genuine branded product of global significance. The German-born entrepreneur (Jacob “Schweppeus” born 16. März 1740 in Witzenhausen; † 18. November 1821 in Genf), like other great inventors and entrepreneurs, thus made a significant contribution to the industrial revolution of the 19th century. These facts remain largely unknown to this day.

In the spirit of Jacob Schweppe’s vibrant brand personality (later known as “schweppervescence”), I have been orienting myself as a collector, curator, author and administrator since 2014. I am often called “Mr. Schweppes,” but that’s not entirely accurate. Despite constant information, I receive no responses or support from Schweppes (Krombacher in Germany). Our joint collecting and research activities are therefore 100% voluntary and private.

Since Cadbury sold Schweppes to local concessionaires (mainly Coca-Cola and Pepsi) in 2008, not a single authentic Schweppes production or a housemuseum has existed. And no local producer is taking the initiative to care for the global brand’s great history, and there are glaring errors in the history section of their websites.

And certainly no push can be expected from the big cola companies, who see themselves as the world’s soft drink pioneers. They’re likely to argue that their local advertising budgets are too small when it comes to the vision and realization of the global brand’s unique 250th anniversary in 2033.

That’s why, with my very limited resources, I’ve launched the “see you 2033” campaign for our Fizzy Family. In the hope that we’ll experience this year together in good health with a mental “we are spirit Schweppes.”

And that in the coming years, through joint networking and fundraising, we can organize the fizzy power for a Schweppes-worthy global event in 2033.

You see: a gray-haired marketing-collector still has a lot planned – and I hope you’ll join in with the spirit of Jacob Schweppe and his worldwide Fizzy Family today.

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Joseph Priestley was the first to produce soda water in a Leeds brewery in 1767 by accidentally introducing sulfuric acid into a calcareous solution and dissolving the resulting carbon dioxide (CO2) in a beaker of water. In 1783, the German entrepreneur Jacob Schweppe patented the industrial production of soda water in Switzerland and, from 1792, sold it in England in conical-bottomed earthenware bottles, later made of glass. The torpedo shape could withstand the high internal pressure of the compressed gas. At the same time, the egg-shaped bottles were only stored and transported horizontally or upside down. This kept the natural cork moist and remained hermetically sealed even during worldwide export routes within the British Empire. The proof was a characteristic (champagne) “blop” when the bottle was opened. At the tables of high society, the finely bubbled soda was served in bottle stands. With the first World Exhibition in London in 1851, J. Schweppe’s innovative bottles rose to worldwide fame. At the end of the 19th century, the chapter of refreshing torpedoes ended with the development of high-strength glass blends for stand-up bottles with flat bottoms. #spiritschweppes250

Today, at Easter 2025, the countdown to SPIRITSCHWEPPES 250 begins. Under the motto “see you in 2033,” private collector Hans-Jürgen Krackher (www.hjktext.de) is organizing a global campaign to celebrate the 250th anniversary of the first global brand. You are refreshing – The spirit of the oldest global brand is creativity and entrepreneurial spirit. In 1783, Jacob Schweppe patented the industrial production of soda water, making the “champagne mood” affordable worldwide. At the first World’s Fair in 1851, the peaceful torpedo bottles from J. Schweppe Ltd. refreshed a global audience. Excavators, researchers, and collectors of the torpedo bottles now form a global Fizzy Family. “SEE YOU IN 2033” – you are all invited to participate in the 250th anniversary of the world’s fizzyest brand.

Happy Easter 25. Creativity and entrepreneurial spirit are the spirit of the oldest global brand. In 1783, Jacob Schweppe patented the industrial production of soda water, making the “champagne mood” affordable worldwide. At the first World’s Fair in 1851, the peaceful torpedo bottles from J. Schweppe Ltd. refreshed a global audience. Today, excavators, researchers, and collectors of torpedo bottles form a global Fizzy Family. “SEE YOU IN 2033” – for the 250th anniversary of the world’s most sparkling brand. https://uk.pinterest.com/spirit…/the-spirit-of-eggbottles/

In the 19th century, microscopy developed rapidly. The world of bacteria and microbes was discovered as pathogens, not least in water. On the basis of the new findings, the malaria-stricken Prussian immigrant William Radam patented an ultimate miracle water in Austin, Texas in 1887. His MICROBE KILLER promised help against all diseases, and the logo depicted man slaying death with a bottle club! With this, W. Radam’s marketing topped the SAFECURE – Safe for Health by the New York safe billionaire H.H.Warner from 1879. It was only with Dr. Wiley’s Pure Food and Drug Act of 1906 that serious food and pharmaceutical legislation began. Today, in Corona times, Micro-Killer T-shirts are celebrating their resurrection not only in the USA.
The embossing on the bottle says: GERMBACTERIA OR FUNGUS DESTROYER • WM.RADAM´S MICROBE KILLER • CURES ALL DESEASES • REGISTERED TRADE MARK DEC. 13.1887
The 370-page first edition of the book from 1890 with microscope images can be carefully browsed through in my “spiritschweppes” marketing cabinet. http://www.hjktext.de