All contents © Authors archive
Visionary Jacob Schweppe: the innovator.
Passion for product innovation. Global effervescence. Mental refreshment.
Schweppes since 1783: the chapter before Coke.
A “Cheers!” Let us drink to John Stith Pemberton, the excellent medical practitioner and druggist. He was the one who handed his new tincture against headaches and fatigue over the counter in Atlanta on 8th May 1886 for the first time. The rest of the story goes like this: The inventive man gave away a billion dollar deal two year s later when he sold his formula for the ridiculously small amount of 2300 USD to the smart businessman Asa Griggs Candler. He turned the mixture into a brand now 79 billion USD worth and the “it-brand” of the world for ages. Until the year 2013 when Google (93 bn) and Apple (98 bn) prepared to overtake.
Me, a german bottle guy
However, the traces of the author and his original documents and museum artifacts seem to have disappeared. Or maybe they are not open to the public. That is why there is not any “Soda hall of fame” anywhere in the world to honor the achievement of the godfather of all soft drinks. Schweppes does not have a home where, like in Germany, the smallest beer label becomes an authentic experience: the brewery, historic buildings, local museums, a collection. Not to mention the Marketing-Mecca in Atlanta. There is no hands-on experience, just a book, at least antiquarian.
Global player versus global players
Looking at the historic context through my marketing eyes, Schweppes has opened the market for soft drinks. Schweppervescence has been making history for 230 years. Coca Cola is 100 years younger but is now far ahead in the market and a legend into the bargain. Maybe it is due to the concessions concessionaires had to make. Coca- Cola is backed up by Coca Cola and behind Schweppes are Suntory, Dr. Pepper, PepsiCo or Coca-Cola. The pioneer Schweppes in London, New York or Sidney – he is forgotten.
The family-tree of the modern softdrink-industry: Schweppes, the first 200 years, published 1983. Coca-Cola, the first 100 years, published 1986. With the competition-bottles of the the early 20th century.
The story is worth to be retold : by collectors
As an ebay-bottle-digger and soda-popper „Dr. h.c.Schweppes“ I have finished my first terms. I am in touch with many collectors and communities and from the details they provide me with I learn something new every day, albeit realizing that not everything that can be found on the homepages and Wikipedia is true. Also, that there is so much more to be discovered. From all over the world I receive bottles, memorabilia and documents for my small, private Schweppes museum in the native country of Jacob Schweppe. Maybe one day this collection will adorn the lounge of a famous hotel in Berlin. Or London? So: Welcome, bienvenue, bienvenida – please enjoy the hands-on Schweppes story.
Storytelling crates on 10 m2: first steps of my private Schweppes-Museum nearby Berlin, Germany. The World of Coca-Cola in the heart of Atlanta/Georgia contains 5500 m2 – it is the Olympic idea, that counts.
From the Roman Empire to the British Empire
As opposed to the countries of the former British Empire, experts on bottle-digging, diving and collecting are very rare in Germany. To make up for this, “Germania” was already part of the Roman Empire of Julius Cesar since the 50s before Christ. I was born directly behind the 348 miles long Limes. When I was a child I used to dig for pieces of ‘Terra Sigillata” , the red shards of the Roman china. It can be found under www.terra-sigillata-museum.de in good condition. The fine art of „Cologne Glass“ can be marveled at under www.museenkoeln.de/roemisch-germanisches-museum/ next to the cathedral. The imperial sources of fizzy waters constituted one of the three most important parts of Roman life: baths, wine, love. However, 2000 years ago such world famous mineral waters like Appolinaris, Fachingen, Pellegrino, Pyrmont, or Selters were fed into the swimming pools of the spas.
I was born directly behind the 348 miles long Limes boundary wall in Germany from the first century A.D. When I was a child I used to dig for pieces of ‘Terra Sigillata” , the red shards of the Roman china.
Since 1783: Refreshment for the new world
With the French Revolution, in the 18th century, the era of enlightenment and the industrial revolution in England started, as well as the reformation of the economy and living conditions. The United States are founded and the British Empire (red) soon covers a quarter of the land area of the world. Jacob Schweppe is a successful watch-maker and scientist in Geneva/Switzerland. According to the patent of the English scientist Joseph Priestley for the production of artificial mineral water he develops the first industrial production line for mineral water together with the engineer Paul and the druggist Gosse in 1783, known as the Geneva-System. His products are an innovation. They contain a high dose of carbonic acid. This guarantees consistently high product quality in a safe packaging. They are available to the people at reasonable prices. Also, the soda waters and lemonades in their unmistakably marked egg-bottles already fulfilled the criteria for a modern brand more than 200 years ago. From 1792 the Schweppes products make their way from London to the million markets of the new world.
In the 18th century, Schweppes eggbottles were the ambassadors of effervescence around the globe.The Britisch Empire (red), covers a quarter of the land area of the world.
Egg-Bottle? Hamilton Bottle? Torpedo Bottle? Ballast Bottle? Drunken Bottle ?
Schweppes´ Bottle No. 1
This earthenware bottle, initially designed to lay on its side to keep the cork moist, has the branding SCHWEPPES & Co: 79. Margaret Street, London. It was developed according to the concept of Jacob Schweppe and produced between 1795 and 1831. The instruction read: “In order to maintain the quality of the water the bottles should be kept in a cool place and lay on their side.” Only 6 bottles of the illustrated bottle type “Schweppes No.1” are known to exist worldwide. Later on, Schweppes switched to embossed glass bottles.
Paul explained his preference for glass bottles over earthenware: “glass, though more expensive, retains the gas and can be transported more safely three or four hundred miles by land, or on a voyage to the East or West Indies. “Schweppes´” System definitely was in use before 1809, when William Hamilton described it in his patent for a continuous carbonation process.
The first launch in the market were half pint pontiled bottles in olive green glass 1795 – 1831: J. Schweppe & Co, Genuine Superior Aerated Waters, 79 Margaret Street. The glassbottle was initially blown by hand. The embossing changed later on in Oxford Street, 51 Berners Street.
The estimated manymillion bestseller, produced 1831 – 1895 in London for the rest of the world. Embossed Oxford Street, 51 Berners Street. I vitalized it for the illustration with the authentic filling: triple carbonated soda water, the highpressured fizzzz for the typical schweppervescence of these times.
After Joseph Priestley´s patent of a practical method of making artificial mineral waters in 1772, the pharmacists and druggists in GB started to fill their homemade products into oval bottles, inspired by J.Schweppe & Co. At the beginning, these bottles were unembossed, certainly branded with papersigns, private labels or neckhangers. ref. google: Carbonated Soft Drinks: Formulation and Manufacture, Dr. David Steen,Philip R. Ashurst
Ready for the “blob”
While wax and resin mixtures were used in the 15th century as a stopper, the cork is also mentioned in English literature in the early 1500s for the same purpose, in connection with bottles. And it was the stopper which permitted the development of the true champagne. This is the stopper which permitted the development of the true champagne. Schweppes relied for more than 100 years on the use of the wired-on cork. My illustrated example, still unopened original seal has survived undamaged 90 years in a cellar in Kent/UK.
The cork was not immediately “tied-on” in the early period for, in England, at least, the wired-on cork dates from 1675-1700. In the early champagne and wine days, the corked (sealed) bottle section was inverted in a wax compound or oil to coat the cork; the seal was thus improved.Wax stoppers, used in Mid-Continental Europe for alchemy and medicine, were replaced by tight corks after the latter’s discovery.Thus, corks became the common bottle stoppers during a 300 year period, from early development before 1600 to almost complete use until 1900. (Holscher 1965, Berge 1980, about the early history of cork) The Schweppes glass containers very often travelled around the globe in all climate zones for weeks and months. Despite many other developments in the 19th century, Schweppes relied for more than 100 years on the use of the wired-on cork. The illustrated, still unopened original seal has survived undamaged 90 years in a cellar in Kent/UK.
Royal Warrant of Appointment
The high esteem of the products and excellent social contacts enabled the brand to gain acceptance by the Royal Family. As purveyor to the court, from 1831 J. Schweppe & Co. was allowed to use the royal coat of arms in advertising. The shield is surrounded by a garter with the motto of the Order of the Garter in French: Honi soit qui mal y pense (“shame upon him who thinks evil upon it”).
Bottle diving and bottle digging, illustrated with a pair of my Schweppes cordial bottles from the beginning of the 20th century. The right one is from Australia. The left one is from the English Channel nearby Southampton. The british harbour, where the 1912 Titanic departed to New York…
1851, the year of records
In 1850, sales were 157.366 dozen. The first world exhibition in London in 1851 was a welcome impetus to J. Schweppe & Co. The daringly conceived structure of glass and iron known as the Crystal Palace, built to house the exhibition, was erected in Hyde Park. Nearly 2000 feet long, it covered more than 18 acres, arching over several large elm trees. In the center, J. Schweppe & Co. built an 8 meter high fountain. Still today, this fountain is an integral part of the trademark.
In all, six million visitors came from all parts of the globe. For 5.500 Pounds (8.800 USD) J. Schweppe & Co. were assigned the privilege as tenders for the supply of non alcoholic refreshments. J. Schweppe & Co. supplied their soda and other mineral waters, Aerated Lemonade, German Seltzer Water and their new Malvern Soda Water. The company’s sales amounted to well over one million bottles during the six months of the exhibition. Furthermore their sales in the country rose to 175,000 dozen in 1851. In 1852 they climbed again to 192,000 dozen. A record which yet had to be broken by Coca-Cola.
Schweppes productions worldwide
During the 1870s Tonic Water and Ginger Ale had been added to the range. In 1877 J. Schweppe & Co. started their first overseas production in Sydney, further branches followed in Melbourne and Brooklyn in 1884.
The art of “schweppervescence”
At the beginning of the 20th century the brand name J. Schweppe & Co. was finally turned into “Schweppes”. The fizzy phonetics of the founder’s name is the copy platform of internationally successful campaigns, like “All the best siphons say Sss…ch…weppe…ss..-“ (1931) and “Schweppervescence lasts the whole drink through” (1946)
All over the world, the middle and upper classes could be won as premium customers. Schweppe’s Table Waters were served exclusively in royal households, leading clubs, hotels, steamship lines and spas throughout the world. Ad of 1920.
The leading fullrange-segment of softdrinks: a Schweppes portfolio 1906. The stylish cap-lifter powered a brandnew innovation: the crown-cork. Introduced by Schweppes in 1905.
The end of the bloptop
Devellopping the cap for Coke
After 100 years, Schweppes learns to fly.
Coca-Cola learns to walk.
In 1903, regular point-to-point flights became a possibility. In 1911, the twenty mail-carrying flights of the Coronation Aerial Post between London and Windsor were on the same basis. Schweppes sent a suitable message to their customers: “We were first in introducing Aerated Waters and have maintained our position as the premier firm for over 120 years. We again take the lead in addressing you by First Aerial Post, and ask you as a connoisseur to insist on having Schweppes Soda Water, Dry Ginger Ale or Tonic Water. It has reached every part of the world. Yours faithfully, SCHWEPPES LIMITED.“ The rest is a new story.
news
back to the roots in Germany
Christian, my friend and Schweppes collector, proudly presents “The Schweppes Globe”, purchased by auction in Australia, and his certificate for the Guinness book of records (!)
lonesome ebay bottle-diggers into the empire
No, our country never belonged to the British Empire and there will be never a local eggbottle under the meadows. But we are hardcore explorers and collectors, digging to the roots of mental refreshment. So we found out the never ending story of our countryman Jacob Schweppe, who teached the germans fizzy sophistication as added values from Britain since 1783. Lets ring the bell for schweppervescence!
A hidden place
Bad news for the Schweppes-Community: there is no Schweppes hall of fame worldwide. So our project must be No 1! Parts of Christians private collection, digged in more than 20 years.
Our vision: a hall of fame for spirit schweppes
A flagship store, hot spot, eventcenter or meeting point, dedicated to inspired marketing and a fizzy community worldwide. Authentic. Open Source. Powered by schweppervescence, the spirit of Schweppes.
Global spirit
“Cheerio!”
Storytelling since 1783
Established the first softdrink-industry worldwide: Jacob Schweppes Geneva-System from 1783. “Priestley’s studies of 1772 would however capture the eye of a young German watchmaker in Geneva, Switzerland, who would ultimately bring Priestly’s science to the masses. His name was Jacob Schweppe. After further experimentation, Schweppe was able to simplify carbonation through the application of two common compounds – sodium bicarbonate and tartaric acid. Schweppe branded this process the Geneva System and in 1783, would leave watch-making behind and set up mass production under the new Schweppes brand. These early waters were sold under the guise of medicinal remedies, needless to say the true effects only aided in hydrating patients, not healing them. After his initial success in Switzerland, Schweppe moved his company to England in 1792 where he set up his first mass production factory in London at 141 Drury Lane.” Drinking Cup
CLICK my pinboards on Pinterest
http://www.pinterest.com/spiritschweppes/spiritschweppes/
http://www.pinterest.com/spiritschweppes/schweppes/
SPIRITSCHWEPPES MARKETING-CABINET 
Hey! I just would like to give a huge thumbs up for the great info you might
have here on this post. I will likely be coming again to your blog for
more soon.
Its really a cool and useful piece of info. I am glad that you shared this useful information with
us. Please keep us informed like this. Thanks for sharing.
Greetings from California! I’m bored to tears at work so I decided to browse your site on my iphone during lunch break.
I really like the information you present here and can’t wait to take a look when I get home.
I’m surprised at how fast your blog loaded on my cell phone ..
I’m not even using WIFI, just 3G .. Anyhow, superb blog!
Its like you read my mind! You appear to understand so
much approximately this, like you wrote the guide
in it or something. I think that you simply could do with a few % to force the message home a bit, however other than that,
that is fantastic blog. An excellent read. I will definitely be back.
Gå till “Betting Erbjudanden fliken och välj” Free Bets ‘och du får free
spins betraktas bonuspengar och måste omsättas 40 gånger.
Till att börja med kommer vi att lära freespins framsidan 180 eller en baksida 180 spin på en skateboard.
De är inte alltid bryr sig om hur du ska sätta vår vänstra hand på spelet.
Hi there, I found your site via Google while searching for a related topic, your
web site came up, it looks great. I’ve bookmarked it in my google bookmarks.
This really answered my drawback, thank you!
Valuable information. Lucky me I found your site by accident,
and I am shocked why this accident did not happened earlier!
I bookmarked it.
Very nice post. I just stumbled upon your weblog and wanted to
say that I’ve really enjoyed surfing around your blog posts.
After all Ill be subscribing to your feed and I
hope you write again very soon!
Its like you read my thoughts! You appear to grasp a lot approximately this, like you wrote the guide in it or something.
I believe that you just could do with some % to drive the message home a bit,
but instead of that, that is excellent blog.
A fantastic read. I will definitely be back.
Really enjoyed this blog post, can you make it so I receive an email
when you write a fresh post?
Nice post. I learn one thing tougher on totally different blogs everyday.
It should always be stimulating to learn content from different writers and follow just a little something from their store.
Id desire to make use of some with the content on my
weblog whether you dont mind. Natually Ill give
you a hyperlink on your internet blog. Thanks for sharing.
Magnificent beat ! I would like to apprentice at the same time as you amend your
site, how can i subscribe for a blog website? The account aided me
a appropriate deal. I had been a little bit familiar of
this your broadcast provided vivid clear concept
Wow, amazing weblog layout! How lengthy have
you ever been running a blog for? you made running a blog look easy.
The overall glance of your web site is excellent, as smartly
as the content!
I like the helpful info you provide in your articles.
I will bookmark your blog and check again here regularly.
I am quite sure I will learn plenty of new stuff right here!
Good luck for the next!
Nice blog here! Also your web site lots up very fast!
What host are you the use of? Can I am getting your affiliate link for your host?
I desire my site loaded up as quickly as yours lol
I havent checked in here for some time since I thought it was getting
boring, but the last several posts are good quality so I guess Ill add you back to my everyday bloglist.
You deserve it my friend 🙂
Great weblog here! Also your web site rather a lot up fast!
What web host are you using? Can I get your affiliate link in your
host? I wish my site loaded up as fast as yours lol
My brother recommended I might like this blog. He was entirely right.
This post actually made my day. You cann’t imagine simply how much time
I had spent for this information! Thanks!
Your place is valueble for me. Thanks!
Thanks for ones marvelous posting! I genuinely enjoyed reading it,
you can be a great author.I will be sure to bookmark your blog and may come back in the foreseeable
future. I want to encourage continue your great writing, have a nice weekend!
Hey there, You’ve done a great job. Ill certainly digg it
and in my view recommend to my friends. I’m confident they will be benefited from this web site.
As I web-site possessor I believe the content material here is rattling
excellent , appreciate it for your efforts. You should keep it up forever!
Good Luck.
Im impressed, I must say. Actually hardly ever do I encounter a blog thats each
educative and entertaining, and let me let you know, you have hit the nail on the head.
Your concept is excellent; the issue is one thing that not enough persons are talking intelligently about.
I am very comfortable that I stumbled across this in my
seek for one thing relating to this.
This website is really a walk-through for all of the information you
wanted about this and didnt know who to ask. Glimpse
right here, and also youll definitely uncover it.
Hello! This post could not be written any better!
Reading this post reminds me of my previous room mate!
He always kept chatting about this. I will forward this write-up to him.
Pretty sure he will have a good read. Thanks for sharing!
I have noticed that online education is getting well-known because accomplishing your degree online has
changed into a popular selection for many people. Many people have never
had a possible opportunity to attend a regular college or university nevertheless seek the elevated earning potential and a better job that a Bachelors
Degree provides. Still hers might have a qualification in one training but wish to pursue some thing they already have
an interest in.
whoah this blog is wonderful i love reading your articles.
Keep up the great work! You know, lots of people
are searching around for this information, you can help them
greatly.
Thanks for another great post. Where else could anybody get that type of information in such an ideal way of writing?
I’ve a presentation next week, and I am on the look for such info.
Thanks a bunch for sharing this with all of us you actually know what you are talking about!
Bookmarked. Kindly also visit my site =). We could have a link exchange
contract between us!
I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required to get
set up? I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web smart so I’m not 100% sure. Any recommendations or advice would be
greatly appreciated. Kudos
Wonderful blog! Do you have any recommendations for
aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything.
Would you suggest starting with a free platform
like WordPress or go for a paid option? There are so many
options out there that I’m completely overwhelmed
.. Any recommendations? Cheers!
Wow! This can be one particular of the most beneficial blogs We’ve ever arrive across on this subject.
Actually Fantastic. I’m also an expert in this topic so I can understand your hard work.
This is the correct blog for anybody who needs to seek
out out about this topic. You understand so much its almost hard to argue with you (not that I
actually would needHaHa). You positively put a brand new spin on a topic thats been written about
for years. Nice stuff, simply great!
There are definitely loads of particulars like that to take into consideration. That is
a great point to bring up. I supply the thoughts above as common inspiration however clearly
there are questions like the one you bring up where the
most important thing can be working in honest good faith.
I don?t know if finest practices have emerged round issues like that,
but I’m certain that your job is clearly recognized as a good game.
Each boys and girls feel the affect of only a moments pleasure, for the rest of their lives.
I’ve been browsing online more than 3 hours today,
yet I never found any interesting article like yours.
Its pretty worth enough for me. In my view,
if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.
I’m really impressed together with your writing skills and also with the format in your blog. Is this a paid subject matter or did you modify it your self? Either way stay up the nice quality writing, it is uncommon to see a nice blog like this one today..
my blog is private, not paid from everyone. the matter is: fascinating schweppes since 1783 for a grown marketing-man 🙂
Usually I do not learn article on blogs, however I would like to say that this write-up very pressured me to take a
look at and do so! Your writing style has been amazed me.
Thanks, quite great post.
Have you ever thought about including a little bit more than just your
articles? I mean, what you say is fundamental and all.
But just imagine if you added some great photos or videos to
give your posts more, “pop”! Your content is excellent
but with pics and videos, this blog could certainly be
one of the greatest in its field. Amazing blog!
Thanks a bunch for sharing this with all of us you really know what you’re talking about!
Bookmarked. Please also visit my web site =).
We could have a link exchange contract between us!
I think the admin of this web page is genuinely working hard for his web page, since here every material is quality based information.
Thanks for your personal marvelous posting! I seriously enjoyed reading it, you might be a great
author.I will be sure to bookmark your blog and definitely
will come back in the future. I want to encourage you to ultimately continue your great writing, have a nice afternoon!
great submit, very informative. I’m wondering why the other experts of this sector do
not notice this. You must continue your writing. I’m sure, you
have a great readers’ base already!
I havent checked in here for some time because I thought it was getting boring, but the last
several posts are good quality so I guess I will add
you back to my everyday bloglist. You deserve it my friend 🙂
Excellent read, I just passed this onto a friend who was doing a little research on that.
And he actually bought me lunch as I found it for him smile So let me rephrase that: Thank you for lunch!
That is the proper blog for anyone who wants to find out about this topic.
You realize a lot its virtually laborious to argue with you (not that I truly would wantHaHa).
You definitely put a brand new spin on a subject thats been written about for years.
Nice stuff, simply great!
Hey There. I discovered your weblog using msn. That is an extremely smartly written article.
I will be sure to bookmark it and come back to read extra of your helpful information. Thanks for the post.
Ill certainly return.
all the time i used to read smaller posts which also clear their motive, and that is also happening with this paragraph which I
am reading now.
Great items from you, man. I’ve bear in mind your stuff prior to and you’re just extremely fantastic.
I actually like what you’ve received here, really like what you’re
stating and the way in which through which you are saying it.
You make it enjoyable and you still care for to stay it wise.
I cant wait to read much more from you. That is actually a tremendous web site.
Hello. excellent job. I did not anticipate this.
This is a splendid story. Thanks!