“spiritschweppes” refers to the unique private marketing archive and historical bottle collection belonging to Hans-Jürgen Krackher from Potsdam. The collection comprises well over 3,000 historical items and focuses on researching and documenting the global marketing history of the heritage brand Schweppes. Project Overview

The Name: A play on words combining the Schweppes brand name with the Latin family motto semper paratus, which the collector interprets as “spiritual freshness.”

The Exhibits: Highlights of the collection include rare historical bottles, such as the legendary “Torpedo Bottle” (also known as the “Egg Bottle”) from the 19th century. These bottles featured a rounded base and had to be stored lying down to keep the cork moist.

The Fizzy Family: Under this name, the project connects a global community of bottle collectors, excavators, and “digital diggers” on platforms such as Pinterest.

The Goal: To document the origins of modern everyday culture and brand marketing from the late 18th century onwards.

Further details and regular blog posts about historical finds can be viewed directly on the official spiritschweppes blog and on the collector’s website, hjktext.de.